Practica】 Business Writing This course is designed to help you learn and theppof wrtncommnicaion in business and professional contexts. Lectured by Satine Lee Welcome Guangzhou Open University
Practical Business Writing This course is designed to help you learn and apply the principles of written communication in business and professional contexts. Welcome Lectured by Satine Lee Guangzhou Open University
UNIT 4 CONFERENCE EXHIBITION WRITINGS TASK 2 PRODUCT PRESENTATION Objectives: Be familiar with the content, format and types of product presentation ·Be able to produce an effective product presentation Practical Business Writing 。2f2。 Lectured by Satine Lee Guangzhou Open Univeresity
UNIT 4 CONFERENCE & EXHIBITION WRITINGS TASK 2 PRODUCT PRESENTATION 2 of 22 Objectives: • Be familiar with the content, format and types of product presentation • Be able to produce an effective product presentation Practical Business Writing Lectured by Satine Lee Guangzhou Open Univeresity
Warm-up Questions Have you ever heard of presentation? Have you ever given a formal or informal presentation in English?Who to?What about? Did you enjoy the experience? What is a presentation? Practical Business Writing 3 df22 Lectured by Satine Lee Guangzhou Open Univeresity
3 of 22 Practical Business Writing Lectured by Satine Lee Guangzhou Open Univeresity Warm-up Questions Have you ever heard of presentation? Have you ever given a formal or informal presentation in English? Who to? What about? Did you enjoy the experience? What is a presentation?
INTRODUCTION Product presentation is an important part of selling a product to prospective customers. Effective presentation is vital to give a good impression of your company and your product.This can be done by traditional postal delivery,fax,E-mail,advertisement or through a face-to-face exhibition. Practical Business Writing 。4f2。 Lectured by Satine Lee Guangzhou Open Univeresity
4 of 22 Practical Business Writing Lectured by Satine Lee Guangzhou Open Univeresity INTRODUCTION Product presentation is an important part of selling a product to prospective customers. Effective presentation is vital to give a good impression of your company and your product. This can be done by traditional postal delivery, fax, E-mail, advertisement or through a face-to-face exhibition
PURPOSE OF WRITING A P.P Help your prospective customers get to know your products Stimulate your customers'interest and convince them to take action immediately Promote the sales of your products Practical Business Writing 。5f220 Lectured by Satine Lee Guangzhou Open Univeresity
5 of 22 Practical Business Writing Lectured by Satine Lee Guangzhou Open Univeresity PURPOSE OF WRITING A P.P ❖ Help your prospective customers get to know your products ❖ Stimulate your customers’ interest and convince them to take action immediately ❖ Promote the sales of your products
STAGES of Writing a Product Presentation Practical Business Writing 。6f2g Lectured by Satine Lee Guangzhou Open Univeresity
6 of 22 Practical Business Writing Lectured by Satine Lee Guangzhou Open Univeresity STAGES of Writing a Product Presentation
Step 1:An Effective Opening An effective opening to capture the reader's attention or a reference to the reader's previous inquiry Practical Business Writing 。7f2m Lectured by Satine Lee Guangzhou Open Univeresity
7 of 22 Practical Business Writing Lectured by Satine Lee Guangzhou Open Univeresity Step 1: An Effective Opening An effective opening to capture the reader’s attention or a reference to the reader’s previous inquiry
Step 2:A Detailed Description A detailed description of the features and functions of the product with an emphasis on the strong points that may arouse the reader's interest and purchasing desire Practical 322 Lectured by Satine Lee Business Writing Guangzhou Open Univeresity
8 of 22 Practical Business Writing Lectured by Satine Lee Guangzhou Open Univeresity Step 2: A Detailed Description A detailed description of the features and functions of the product with an emphasis on the strong points that may arouse the reader’s interest and purchasing desire
Step 3:Convincing Evidence Stage 4:A Good Ending A good ending to encourage the reader to take action Practical Business Writing 9df22 Lectured by Satine Lee Guangzhou Open Univeresity
9 of 22 Practical Business Writing Lectured by Satine Lee Guangzhou Open Univeresity Step 3: Convincing Evidence A good ending to encourage the reader to take action Stage 4: A Good Ending
CASE STUDIES Page 155 Sample 1 A Solicited Letter of Product Presentation Practical Business Writing 。10gf22。 Lectured by Satine Lee Guangzhou Open Univeresity
10 of 22 Practical Business Writing Lectured by Satine Lee Guangzhou Open Univeresity CASE STUDIES Sample 1 Page 155 A Solicited Letter of Product Presentation