A Saxple Survey on Glasses Consuuption Concept Vith the improvenent of people's standard of living and their consciousness of eye health care.glasses bas becone the necessity of most people in their daily life. Meanwhile,the optical market has basically gronn into a relatively mture buyer's uarket now,vith the continuous developpent of rarket econony and the inprovenent of the competitive systen of the industry.Naturally it has given the poople's consuption basie characteristics af complication and diversification. A sanple survey was carried out at Nanjing in 2002,which was based on the samples of 217 students and 187 persons of different occupations.It's a research on the variety of glasses people hought,the consumption habit and desires,which are expected to help us better understand people's onnsurptian concent of glasses.And the result sbons that the toosuners pay great attention to quality and service cenerally. Variety of brought glasse8 Ancording to the research,the glasses which consuners purchase or have hought are sorted as followed: Category Percentaze topic glasses 585 Suaglasses 14.6 coatact leases 11.6商 an选slicnati"glasses 62% hypernetropic zlasses 4第 preshyonic glasses 4.0% special rlasses 1.5% It's obvious that the nyopic glasses gain the largest narket share in Nanjing ontical narket,followed by the sunglasses.The narket share of contact lonses achieves 11.6%. Awone the cunsuners of contact lenses.ferales are in the aa jorily.Anoag the 47 intervievees wearing or having the experience of wearing contact lenses.there are 31 woncn and 16 ren.showing that the proportion of female is clearly larger than that of nale
A Sample Survey on Glasses Consumption Concept With the improvement of people's standard of living and their consciousness of eye health care, glasses has become the necessity of most people in their daily life. Meanwhile, the optical market has basically grown into a relatively mature buyer's market now, with the continuous development of market economy and the improvement of the competitive system of the industry. Naturally it has given the people's consumption basic characteristics of complication and diversification. A sample survey was carried out at Nanjing in 2002, which was based on the samples of 217 students and 187 persons of different occupations. It's a research on the variety of glasses people bought, the consumption habit and desires, which are expected to help us better understand people's consumption concept of glasses. And the result shows that the consumers pay great attention to quality and service generally. Variety of brought glasses According to the research, the glasses which consumers purchase or have bought are sorted as followed: Category Percentage myopic glasses 58% Sunglasses 14.6% contact lenses 11.6% anastigmatic glasses 6.2% hypermetropic glasses 4.7% presbyopic glasses 4.0% special glasses 1.5% It's obvious that the myopic glasses gain the largest market share in Nanjing optical market, followed by the sunglasses. The market share of contact lenses achieves 11.6%. Among the consumers of contact lenses, females are in the majority. Among the 47 interviewees wearing or having the experience of wearing contact lenses, there are 31 women and 16 men, showing that the proportion of female is clearly larger than that of male
Consumption habit As for the frequency of consumers'patronage to glasses shops,the following Table based on the statistical result can give a definite description. Frequency No.of intervievees Percentage frequently 57 14.1% never 65 16% occasionally 283 63.9% Obviously most of the consumers go to the glasses shops occasionally. When we ask the intervievees about their intention to enter the glasses shops frequently or occasionally.ve find that their major purpose is to buy glasses.and there are 159 interviewees of such kind.The second major intention is for refraction, which occupies 23 percent.And about 15.1%of then just accorpany others to the glasses shops,while there are 60 consumers go to the glasses shops for repairng. enjoynent or idling around that had 14.8%percent.Furthermore,there are 13.8%of them for consultation or a look at samples,and the last 10.9%was for the purchase of fittings. As to the selection of places where they go to buy glasses,most of the interviewees prefer the professional glasses shops/companies and the glasses dept. in eye hospitals to the glasses counters in shopping mlls,pedlars or small glasses shops. Places preferred No.of interviewees Percentage professional glasses shops/companies 196 484售 glasses dept.of eye hospitals 107 264售 glasses counters in shopping malls 36 9.1第 pedlars or saall glasses shops 20 L9% Besides.there were also 9.4%of 398 interviewees who select the purchase places according to different glasses types.In conclusion,the consuners'first chofce of the purchasing places is still the professional glasses shops/companies at present. Consumption ideas desires To have a better understanding of the comsumers'basic consumption coecept in the glasses market.the survey also covers the main aspects as the consuners
Consumption habit As for the frequency of consumers' patronage to glasses shops, the following Table based on the statistical result can give a definite description. Frequency No. of interviewees Percentage frequently 57 14.1% never 65 16% occasionally 283 69.9% Obviously most of the consumers go to the glasses shops occasionally. When we ask the interviewees about their intention to enter the glasses shops frequently or occasionally, we find that their major purpose is to buy glasses, and there are 159 interviewees of such kind. The second major intention is for refraction, which occupies 23 percent. And about 15.1% of them just accompany others to the glasses shops, while there are 60 consumers go to the glasses shops for repairng, enjoyment or idling around that had 14.8% percent. Furthermore, there are 13.8% of them for consultation or a look at samples, and the last 10.9% was for the purchase of fittings. As to the selection of places where they go to buy glasses, most of the interviewees prefer the professional glasses shops/companies and the glasses dept. in eye hospitals to the glasses counters in shopping malls, pedlars or small glasses shops. Places preferred No. of interviewees Percentage professional glasses shops/companies 196 48.4% glasses dept. of eye hospitals 107 26.4% glasses counters in shopping malls 36 9.1% pedlars or small glasses shops 20 4.9% Besides, there were also 9.4% of 398 interviewees who select the purchase places according to different glasses types. In conclusion, the consumers' first choice of the purchasing places is still the professional glasses shops/companies at present. Consumption ideas & desires To have a better understanding of the consumers' basic consumption concept in the glasses market, the survey also covers the main aspects as the consumers
consciousness of eye bealth care,product quality,the brands of glasses shops and ideas of wearing method.As to the question how much they'd paid attention to their eye protection and the hygiene.the interviewees give their answers as stated in Table 4. Degree No.of interviewees Percentage comparatively 179 44.2% commoaly 112 27.7% very mich 80 14.8% not so nuch 50 12.3汽 never 4 1% Attention should be paid on the fact that custoners need nore consultation on the importance of eye health carek the hygiene as well as how to have eye protection, which would not only help tackle the consumers'shortage of such kind of kmowledge, but also widen the shops'influence and establish the inage in the consumers. On the product quality,the interviewees show different degrees of concern. Degree No.of interviewees Percentage comparatively 134 33.1% very nch 86 21.2% not so mch 39 9,6闭 Indifferemt 20 4.9% Fron Table 5 we can find that the majority of interviewees are sensitive to the quality,which is still the nost important factor coecerned by the comsumers in their purchase. As there are still unqualified products in the market,the interviewees have to use some methods to aviod buying poor-quality optical products. Method No.of Percentage interviewees to go to the glasses shops with good 123 30.4作 credit to purchase under the instruction of 81 20n professionals to check the product's quality 79 19.5第 certificate to go to the glasses shops you're 52 12.8 familiar with have no ideas 11 27第
consciousness of eye health care, product quality, the brands of glasses shops and ideas of wearing method. As to the question how much they'd paid attention to their eye protection and the hygiene, the interviewees give their answers as stated in Table 4. Degree No. of interviewees Percentage comparatively 179 44.2% commonly 112 27.7% very much 60 14.8% not so much 50 12.3% never 4 1% Attention should be paid on the fact that customers need more consultation on the importance of eye health care& the hygiene as well as how to have eye protection, which would not only help tackle the consumers' shortage of such kind of knowledge, but also widen the shops' influence and establish the image in the consumers. On the product quality, the interviewees show different degrees of concern. Degree No. of interviewees Percentage comparatively 134 33.1% very much 86 21.2% not so much 39 9.6% Indifferent 20 4.9% From Table 5 we can find that the majority of interviewees are sensitive to the quality, which is still the most important factor concerned by the consumers in their purchase. As there are still unqualified products in the market, the interviewees have to use some methods to aviod buying poor-quality optical products. Method No. of interviewees Percentage to go to the glasses shops with good credit 123 30.4% to purchase under the instruction of professionals 81 20% to check the product's quality certificate 79 19.5% to go to the glasses shops you're familiar with 52 12.8% have no ideas 11 2.7%
According to the statisties,the consumers first think of the shops with high credit to buy glasses,in order to avoid the trouble on quality.It showed that the credit of glasses shops has direct influence on the consumers'trust of them and also the sale. And there's Table 7 showing the comsurers paid bow much attention to the service provided by glasses shops. Degree of attemtion No.of intervievees Percentaze comparatively 196 8.钱 very much 94 23.2% 50-80 77 19% nots0■ch 20 4.9% indiffereat 14 3.5% Obviously the consuners pay great attention to the service of glasses shops. And except for the techeology.quality,credit and equipeent,the competition in the glasses market has concentrated on service. Generally speaking.there vill be more and more consumers laying attention on the brands of glasses shops.as the competition has become more and more furious in the market,and the consumers have different feeling in their purchase of the sane products at different shops.Part of the reasom why the comsuners are concerned about brands is that they believe the quality of those name-brand products is guaranteed.Similarly,the faned glasses shops had higher credit standing,and the consumers will have no trouble on the product quality in the future if they bought glasses there. In our daily life.there area lot of factors that may have influence on people's consunption.both subjective and objective.It's the same to their consumption of glasses.And the said factors have also been covered in this survey.To the same kind of products sold in different glasses shops,the intervievees hve varied answers to the prodcts of higher price for the better service. Willing to buy No.of intervievees Percentage very much 64 15,8降 comparatively 138 33.6韩 0-号0 111 27.% not so much 53 13,1第
According to the statistics, the consumers first think of the shops with high credit to buy glasses, in order to avoid the trouble on quality. It showed that the credit of glasses shops has direct influence on the consumers' trust of them and also the sale. And there's Table 7 showing the consumers paid how much attention to the service provided by glasses shops. Degree of attention No. of interviewees Percentage comparatively 196 48.4% very much 94 23.2% so-so 77 19% not so much 20 4.9% indifferent 14 3.5% Obviously the consumers pay great attention to the service of glasses shops. And except for the technology, quality, credit and equipment, the competition in the glasses market has concentrated on service. Generally speaking, there will be more and more consumers laying attention on the brands of glasses shops, as the competition has become more and more furious in the market, and the consumers have different feeling in their purchase of the same products at different shops. Part of the reason why the consumers are concerned about brands is that they believe the quality of those name-brand products is guaranteed. Similarly, the famed glasses shops had higher credit standing, and the consumers will have no trouble on the product quality in the future if they bought glasses there. In our daily life, there area lot of factors that may have influence on people's consumption, both subjective and objective. It's the same to their consumption of glasses. And the said factors have also been covered in this survey. To the same kind of products sold in different glasses shops, the interviewees hve varied answers to the products of higher price for the better service. Willing to buy No. of interviewees Percentage very much 64 15.8% comparatively 136 33.6% so-so 111 27.4% not so much 53 13.1%
no 33 8.1% Moreover.the interviesees with better educational background and higher income pay nore attention to the service and are nore willing to spend much money on better service provided. As to the internal environment of shops,the interviesees give their individual opinions,as stated in Table 9. Environnent No.of intervievees Percentace clean bright 191 47.2% convenfent 93 25 stylish 55 13.6% capacious leisurely 35 8.6% luxuriously decorated 27 6.7% So,the first two factors were considered most important to the consuners. Also the interviewees hve diversified requirement on the attendants in glasses shops,as followed: Requirenent No.of Percentage interviewees able to teach sone scientific knowledge on eye 169 38.8% protection&care initiatively help in selecting glasses 124 30.6% enthusiastick easy-mannered,good attitude 60 14.8% willing to tackle the consumers'questions 53 13.1% Surmary a.The consuners that go to glasses shops frequently or occasionally occupy a fairly large proportion.and few consumers hve never been to glasses shops. b.Consumers go to glasses shops mainly for purchase.refraction or just accompanying others. c.The majority of comsurers choose professional glasses shops/companies to buy spectacles. d.Consumers care for eye bealth and hygiene. e.To consuners,the major purpose of wearing glasses is to correct their eyesight and protect eyes. f.Most of the consuners are still sensitive to the product quality.which the consuners had to care in the purchase
no 33 8.1% Moreover, the interviewees with better educational background and higher income pay more attention to the service and are more willing to spend much money on better service provided. As to the internal environment of shops, the interviewees give their individual opinions, as stated in Table 9. Environment No. of interviewees Percentage clean & bright 191 47.2% convenient 93 23% stylish 55 13.6% capacious & leisurely 35 8.6% luxuriously decorated 27 6.7% So, the first two factors were considered most important to the consumers. Also the interviewees hve diversified requirement on the attendants in glasses shops, as followed: Requirement No. of interviewees Percentage able to teach some scientific knowledge on eye protection & care 169 36.8% initiatively help in selecting glasses 124 30.6% enthusiastic& easy-mannered, good attitude 60 14.8% willing to tackle the consumers' questions 53 13.1% Summary a. The consumers that go to glasses shops frequently or occasionally occupy a fairly large proportion, and few consumers hve never been to glasses shops. b. Consumers go to glasses shops mainly for purchase, refraction or just accompanying others. c. The majority of consumers choose professional glasses shops/companies to buy spectacles. d. Consumers care for eye health and hygiene. e. To consumers, the major purpose of wearing glasses is to correct their eyesight and protect eyes. f. Most of the consumers are still sensitive to the product quality, which the consumers had to care in the purchase
g.The consumers choose to make their purchase at the glasses shops of high credit standing to avoid buying unqualified products. h.Consumers pay great attention to the service provided by glasses shops. i.49.4%of the interviewees are willing to accept a higher price for the excellent service. J59.8%of the interviewees choose glasses shogs with their consciousness of brands k.As for the environment of glasses shops,the consuners comsider clean bright"and "convenient"most significant."Luxuriously decorated"is the nost neglectful factor. 1.As for the requirement on the staff in glasses shops.the consumers hope that they are able to teach some sciemtific knowledge on eye protection care,and that they can initiatively help in glasses selection
g. The consumers choose to make their purchase at the glasses shops of high credit standing to avoid buying unqualified products. h. Consumers pay great attention to the service provided by glasses shops. i. 49.4% of the interviewees are willing to accept a higher price for the excellent service. j. 59.8% of the interviewees choose glasses shops with their consciousness of brands. k. As for the environment of glasses shops, the consumers consider "clean & bright" and "convenient" most significant. "Luxuriously decorated" is the most neglectful factor. l. As for the requirement on the staff in glasses shops, the consumers hope that they are able to teach some scientific knowledge on eye protection & care, and that they can initiatively help in glasses selection