outline 总体要求 战略制定包括总体战略思路的制定,也包括战略实 施方案的制定。基于前面战略思路,本章侧重具体 战略实施过程中的方案选择注意的问题。 具体目标 战略方案评价框架 战略决策基本准则 ·战略决策影响因素 战略抉择陷阱回避
总体要求 战略制定包括总体战略思路的制定, 也包括战略实 施方案的制定。基于前面战略思路, 本章侧重具体 战略实施过程中的方案选择注意的问题。 具体目标 • 战略方案评价框架 • 战略决策基本准则 • 战略决策影响因素 • 战略抉择陷阱回避
1:9a Strategic analysis Strategicoptions Identifies the organization's Identifies possibilities for circumstances development Assessment of suitability Establishing the rational Screening option Acceptability Feasibility Return Funds flow Risk Break-even analysis Stakeholder reactions Resource deployment Selection of strategies Planned approach Enforced outside Learning from experience Command (up-down)
Strategic analysis Identifies the organization’s circumstances Strategic options Identifies possibilities for development Assessment of suitability • Establishing the rational • Screening option Feasibility • Funds flow • Break-even analysis • Resource deployment Acceptability • Return • Risk • Stakeholder reactions Selection of strategies • Planned approach • Enforced outside • Learning from experience • Command (up-down)