UNIT 13 Internet Marketing 网络营销
UNIT 13 网络营销 Internet Marketing
Contents Section I Special Terms Section Il Text Study 3 Section Ill Situational Dialogues Section IV Tasks
Contents Section I Special Terms 1 Section II Text Study 2 Section III Situational Dialogues 3 Section IV Tasks 4
Section I Special Terms Internet Marketing Internet marketing is an all-inclusive term for marketing products and services online.This involves use of websites and e-mail to inform customers about a product,solicit their questions,and accept their orders directly through the electronic medium. 网络营销 网络营销是通过在线活动建立和维持客户关系，进行产品和服务的营。这 其中包括利用网站和电邮向客户介绍产品，回答问题，接受订单等
Section I Special Terms Internet Marketing Internet marketing is an all-inclusive term for marketing products and services online. This involves use of websites and e-mail to inform customers about a product, solicit their questions, and accept their orders directly through the electronic medium
Section II Text Study Pre-reading questions 1.What is Internet marketing? 2.Can you list the advantages of Internet marketing? 3.Have you ever ordered any goods online?
Section II Text Study Pre-reading questions 1. What is Internet marketing? 2. Can you list the advantages of Internet marketing? 3. Have you ever ordered any goods online?
Section II Text Study Text A Internet Marketing Internet marketing is becoming more and more significant to businesses.It is one of the hottest subjects on the Internet,with almost endless websites devoted to it.More and more people are realizing that there is a lot of money to be made online through legitimate businesses,such as selling on eBay,promoting affiliate products,and developing and selling your own products etc. The major attraction of Intemnet marketing is that there are almost no barriers to entry.You don't need any substantial capital to set yourself up,as you would in the offline world.Most of the resources that you need to start making money online can be found cheaply,or indeed free in some cases
Section II Text Study Internet marketing is becoming more and more significant to businesses. It is one of the hottest subjects on the Internet, with almost endless websites devoted to it. More and more people are realizing that there is a lot of money to be made online through legitimate businesses, such as selling on eBay, promoting affiliate products, and developing and selling your own products etc. The major attraction of Internet marketing is that there are almost no barriers to entry. You don’t need any substantial capital to set yourself up, as you would in the offline world. Most of the resources that you need to start making money online can be found cheaply, or indeed free in some cases. Text A Internet Marketing
Section II Text Study If you want to increase your earning potential,you can create your own website.This can also be done cheaply if you are on a limited budget.Registering a domain name costs less than $10,but the cost of web hosting varies.Although I recommend finding a quality web host, it is possible to find free web hosts that will host your site. To build your site,there are various free tools that will simplify the whole process by using simple,easy to understand editors,so this needn't be worried either.A good way to get started is simply by creating your own blog,using a service like Blogger,who will host your site on their server for free
Section II Text Study If you want to increase your earning potential, you can create your own website. This can also be done cheaply if you are on a limited budget. Registering a domain name costs less than $10, but the cost of web hosting varies. Although I recommend finding a quality web host, it is possible to find free web hosts that will host your site. To build your site, there are various free tools that will simplify the whole process by using simple, easy to understand editors, so this needn’t be worried either. A good way to get started is simply by creating your own blog, using a service like Blogger, who will host your site on their server for free
Section II Text Study As you can see,it's obvious why Intemnet marketing is now so popular,and will only continue to grow in the future.However,if you want to be successful in marketing online,there is a long way ahead.A lot of people simply give up after a few weeks because they haven't made any money.It takes time to learn how to be successful. Experienced marketers have endless resources they can draw on, which will most likely have come from years of testing and researching. They can be your consultants on Internet business. Internet Marketing ⊙
Section II Text Study As you can see, it’s obvious why Internet marketing is now so popular, and will only continue to grow in the future. However, if you want to be successful in marketing online, there is a long way ahead. A lot of people simply give up after a few weeks because they haven’t made any money. It takes time to learn how to be successful. Experienced marketers have endless resources they can draw on, which will most likely have come from years of testing and researching. They can be your consultants on Internet business
Section II Text Study New Words and Expressions significant website legitimate adj.重要的 0 n网站 ad.正当的 register barrier editor 0 t.注册 n.屏障 n.编辑器 substantial blog server 0 0 ad可.可观的，大量的 n.博客 n.服务器
Section II Text Study New Words and Expressions editor n. 编辑器 legitimate adj. 正当的 substantial significant adj.重要的 barrier n. 屏障 adj. 可观的，大量的 vt. 注册 register website n. 网站 blog n. 博客 server n. 服务器
Section II Text Study devote to domain name ⑤ ⊙ 专心于… 域名 affiliate product draw on 附属产品 利用
Section II Text Study domain name 域名 draw on 利用 devote to 专心于…… affiliate product 附属产品
Section II Text Study Exercise 1 Decide whether the statements are true(T)or false(F) according to the above text. 1)Internet marketing costs less compared with other marketing tools. [T] 2)Most of the information can be obtained freely. [T] 3)It is very difficult to set up Internet business. [F] 4)All web hosts are not free. [F] 5)It is easy to earn money by Internet marketing. [F]
Exercise 1 Decide whether the statements are true (T) or false (F) according to the above text. Section II Text Study 1) Internet marketing costs less compared with other marketing tools. 2) Most of the information can be obtained freely. 3) It is very difficult to set up Internet business. 4) All web hosts are not free. 5) It is easy to earn money by Internet marketing. [ ] [ [ ] T ] T F [ ] [ F ] F