Chapter 7 Technical Communication Case:Streamlining Returns Questions 1.What questions should Benjamin ask himself before he begins writing the customer instructions for returning books? 2.How can Benjamin make these instructions look easy to follow? ■ 3.Should Benjamin give his new instructions to the other staff instead of writing a process description for them?Why or why not 4.Will Benjamin's process description have more or less detail than his instructions?Why? ■ 5.How can Benjamin persuade customers to read and follow the new instructions for returning books? 6.What benefits of the new return process might appeal to customers?
Chapter 7 Technical Communication Case: Streamlining Returns ◼ Questions ◼ 1. What questions should Benjamin ask himself before he begins writing the customer instructions for returning books? ◼ 2. How can Benjamin make these instructions look easy to follow? ◼ 3. Should Benjamin give his new instructions to the other staff instead of writing a process description for them? Why or why not ? ◼ 4. Will Benjamin’s process description have more or less detail than his instructions? Why? ◼ 5. How can Benjamin persuade customers to read and follow the new instructions for returning books? ◼ 6. What benefits of the new return process might appeal to customers?
Chapter 7 Technical Communication Section7.1 Writing to Instruct 1.List the components of effective instructions. 2.Describe how to write effective steps for instructions. 3.Explain how a manual is similar to and different from instructions. 4.Describe how to make information in a manual easy to locate
Chapter 7 Technical Communication ◼ Section7.1 Writing to Instruct ◼ 1. List the components of effective instructions. ◼ 2. Describe how to write effective steps for instructions. ◼ 3. Explain how a manual is similar to and different from instructions. ◼ 4. Describe how to make information in a manual easy to locate
Section 7.2 Writing to Describe 1.Explain how a process description differs from a set of instructions. 2.Describe the components of object and mechanism descriptions. 3.Explain how to write a description of an object or a mechanism. 4.List the components of a process description
◼ Section 7.2 Writing to Describe ◼ 1. Explain how a process description differs from a set of instructions. ◼ 2. Describe the components of object and mechanism descriptions. ◼ 3. Explain how to write a description of an object or a mechanism. ◼ 4. List the components of a process description
Section 7.3 Writing to Persuade 1.Plan a persuasive letter. 2.Organize a persuasive letter. 3.Organize a sales letter and a collection letter. 4.Plan and organize a proposal
◼ Section 7.3 Writing to Persuade ◼ 1. Plan a persuasive letter. ◼ 2. Organize a persuasive letter. ◼ 3. Organize a sales letter and a collection letter. ◼ 4. Plan and organize a proposal
Notes A trial-and-error approach ,试错法，动物解决问题的一种方法。 ■Stand out清晰地显出，引人注日 ■Floppy disk=floppy disc(计算机用语) 软盘 Cardiac infraction(医学用语)心肌梗死 ■Physical well-being身体健康。Wel-being康乐，安乐。 ■To serve(as,on,in,etc)(为...)工作 ■ Sales letter推销信 ■ Collection letter托收信 ■ A past-due bill过期借据。 Due bill(主美)（通常指以商品或 者劳务抵偿的)借据。 In-depth knowledge 深入的了解
Notes ◼ A trial-and-error approach 试错法，动物解决问题的一种方法。 ◼ Stand out 清晰地显出，引人注目 ◼ Floppy disk = floppy disc （计算机用语） 软盘 ◼ Cardiac infraction (医学用语） 心肌梗死 ◼ Physical well-being 身体健康。 Well-being 康乐，安乐。 ◼ To serve(as, on, in,etc) (为……)工作 ◼ Sales letter 推销信 ◼ Collection letter 托收信 ◼ A past-due bill 过期借据。 Due bill (主美）（通常指以商品或 者劳务抵偿的）借据。 ◼ In-depth knowledge 深入的了解
Free Discussion Section 7.1 1.Why might writers tend to omit the introduction in a set of instructions or a manual? ■ 2.What is the most difficult part about writing instructions? 3.Let's say someone follow your instructions and makes a mistake.That person says,"But I thought you meant..."What might be the problem here? ■Section7.2 1.What kinds of object and mechanism descriptions do you read every day? 2.Explain which of these words would be appropriate in description writing: nearby,parallel to,rectangular,several ■Section7.3 1.Why is most persuasive writing organized in an indirect order? 2.Do you think a solicited or an unsolicited proposal would be more difficult to write?Why?
Free Discussion ◼ Section 7.1 ◼ 1. Why might writers tend to omit the introduction in a set of instructions or a manual? ◼ 2. What is the most difficult part about writing instructions? ◼ 3. Let’s say someone follow your instructions and makes a mistake. That person says, “But I thought you meant…” What might be the problem here? ◼ Section 7.2 ◼ 1. What kinds of object and mechanism descriptions do you read every day? ◼ 2. Explain which of these words would be appropriate in description writing: nearby, parallel to, rectangular, several ◼ Section 7.3 ◼ 1. Why is most persuasive writing organized in an indirect order? ◼ 2. Do you think a solicited or an unsolicited proposal would be more difficult to write? Why?