Carrefour Sales manager seminar 课长培训
Sales Manager Seminar 课长培训
Training objectives 培训目 To learn more about Carrefour 's mission and sales Manager responsibilities 更多地了解家乐福的使命和课长的职责 To Learn how to better communicate with the team 学习如何更好地与我的团队沟通 To learn how to better develop my team 学习如何更好地发展团队 To learn how to plan my work and manage my time 学习如何计划我的工作和管理我的时间
2 Carrefour Training Objectives 培训目标 ➢ To learn more about Carrefour’s mission and Sales Manager responsibilities. 更多地了解家乐福的使命和课长的职责 ➢ To Learn how to better communicate with the team 学习如何更好地与我的团队沟通. ➢ To learn how to better develop my team 学习如何更好地发展团队 ➢ To learn how to plan my work and manage my time 学习如何计划我的工作和管理我的时间
Understanding Carrefour's mission and sales managers Responsibilities Carrefour 's Technical skills Mission Communication skills Goals Requirements of People management Department Business strategy Head Time management and &capabilities action planning skills Others People Four policies Requirements Employee Needs Turnover Market sha management strategy &e practices
3 Carrefour Understanding Carrefour’s Mission and Sales Managers’ Responsibilities Carrefour’s Mission & Goals Business strategy &Capabilities People Requirements Requirements of Department Heads Business knowledge Technical skills Communication skills People management & development skills Time management and action planning skills Others Carrefour Concepts Four Policies Localization Turnover Market share Employee Needs Human resources management strategy & practices
Understanding Carrefour's mission and sales managers Responsibilities 理解家乐福的使命和课长的职责 商业知识 技术能力 家乐福的 沟通能力 使命和目标 对于课长 人员管理和发展能力 的要求 间管理和计划制定能 经营策略和能力 其它 家乐福理念 四大政策 人员要求 员工需求 本地化 营业额 市场份额 人力资源管理 策略和操作
4 Carrefour Understanding Carrefour’s Mission and Sales Managers’ Responsibilities 理解家乐福的使命和课长的职责 家乐福的 使命和目标 经营策略和能力 人员要求 对于课长 的要求 商业知识 技术能力 沟通能力 人员管理和发展能力 时间管理和计划制定能 力 其它 家乐福理念 四大政策 本地化 营业额 市场份额 员工需求 人力资源管理 策略和操作
Mission of carrefour 家乐福的使命 Our mission All our efforts are directed towards customer satisfaction. Our 我们的使命 retailing activities seek to meet changing customer demands, in terms of product selection and quality, at the most competitive prices 我们尽一切努力最大程度地满足顾客的要求.我们的零售行 业通过选择商品,提供最佳品质及最低价格,以满足客户多 变的要求 Our people Highly-motivated associates are our main asset. Individual 我们的员工 initiative and delegation of responsibilities are carried out in a spirit of solidarity and common interest 我们最主要的财产是士气高昂的员工.每一个员工应在团结 奋斗及目标一致的基础上,充分发挥主动性及责任。 Our business is based on simple, straightforward concepts. To Our Resources remain competitive, we constantly adapt our resources to achieve 我们的方法 optimal distribution efficiency 我们的理念简单而直接.为了在竞争中取得优势,我们必须 最大限度地使用资源使之发挥作用
5 Carrefour Mission of Carrefour 家乐福的使命 Our Mission 我们的使命 Our People 我们的员工 Our Resources 我们的方法 All our efforts are directed towards customer satisfaction. Our retailing activities seek to meet changing customer demands, in terms of product selection and quality, at the most competitive prices 我们尽一切努力最大程度地满足顾客的要求．我们的零售行 业通过选择商品，提供最佳品质及最低价格，以满足客户多 变的要求． Highly-motivated associates are our main asset. Individual initiative and delegation of responsibilities are carried out in a spirit of solidarity and common interest. 我们最主要的财产是士气高昂的员工. 每一个员工应在团结 奋斗及目标一致的基础上，充分发挥主动性及责任。 Our business is based on simple, straightforward concepts. To remain competitive, we constantly adapt our resources to achieve optimal distribution efficiency. 我们的理念简单而直接．为了在竞争中取得优势，我们必须 最大限度地使用资源使之发挥作用
家乐福的使命 MISSION OF CARREFOUR OUR GO We aim to be an international force with a 我们的目 significant presence in each market. By constantly seeking to gain market share, we will strengthen the Group's independence and raise its value over the long term 我们的目标是成为一个国际性公司,并在每个 市场中占有重要比例。通过市场占有率的扩大 ,我们将不断加强公司的独立性及增加公司长 们的价值 期的企业价值。 We aim to develop mutually beneficial synergies with all our business partner. We seek to adapt to the specific environment of each country where we operate and to serve as a benchmark in terms of business values wherever we are present 我们强调协调与合作伙伴之间的关系,增进双 方共同的利益。我们要尽力融合各国特殊的环 境,成为同业间的楷模
6 Carrefour OUR GOAL 我们的目标 OUR VALUES |我们的价值 We aim to be an international force with a significant presence in each market. By constantly seeking to gain market share, we will strengthen the Group's independence and raise its value over the long term 我们的目标是成为一个国际性公司，并在每个 市场中占有重要比例。通过市场占有率的扩大 ，我们将不断加强公司的独立性及增加公司长 期的企业价值。 We aim to develop mutually beneficial synergies with all our business partner. We seek to adapt to the specific environment of each country where we operate and to serve as a benchmark in terms of business values wherever we are present. 我们强调协调与合作伙伴之间的关系，增进双 方共同的利益。我们要尽力融合各国特殊 的环 境，成为同业间的楷模。 家乐福的使命 MISSION OF CARREFOUR
Customer satisfaction 顾客满意 All Our Efforts must be Directed Towards Customers Satisfaction 我们的一切工作的核心 是为了让顾客满意 7 Carrefour
7 Carrefour 我们的一切工作的核心 是为了让顾客满意。 Customer Satisfaction 顾客满意 All Our Efforts Must Be Directed Towards Customers Satisfaction
Carrefour Concepts 家乐福的理念 Customer satisfaction First! 顾客的满意为优先 ☆ One stop shopping 次购足 ☆ Low price 超低售价 ☆ Free Parking 免费停车 今 Self service 自助式服务 .o Freshness and Quality 新鲜和品质
8 Carrefour Carrefour Concepts 家乐福的理念 Customer Satisfaction First! 顾客的满意为优先 ❖ One stop shopping 一次购足 ❖ Low price 超低售价 ❖ Free Parking 免费停车 ❖ Self Service 自助式服务 ❖ Freshness and Quality 新鲜和品质
Carrefour four policies 家乐福四大政策 Assets资产 開有器怨 Price 价格 Clean 干净 心Full F g Analysis of 心 Listen to customers 倾听客户需要 令 Know your staff H R Competitors survey竞争调查 了解员工 每月部门报 Train n React when disparities between budget and actual Management Level 培训 当财政预算与实际开销出现 管理层 .8 Communication n 不同时应作出反应 Initiative creative c|÷ Check follow-upof 好酃分买 主动性与创造性 检查跟踪工作程序 Link between management 财 °题棋最好的紧件 team and my te 务 ☆ Work on annual budget 制定年度财政预算 算理团队和我的团队之间的资源 对瓷粉桥科; g Check volume orders and sales quantities 检查销售量 push for promotions & Communication with negotiator 与谈判者交流 Merchandise商品 9
9 Carrefour Carrefour Four Policies 家乐福四大政策 Management Level 管理层 Assets 资产 Merchandise 商品 ❖ All Equipment in good condition 所有器材处于良好状态 ❖ Price 价格 ❖ Clean 干净 ❖ Full 满 ❖ Listen to customers 倾听客户需要 ❖ Competitors survey 竞争调查 F i n a n c e 财 务 ❖ Analysis of monthly Department bulletin 每月部门报告分析 ❖ React when disparities between budget and actual 当财政预算与实际开销出现 不同时应作出反应 ❖ Check follow-up of procedures 检查跟踪工作程序 ❖ Work on annual budget 制定年度财政预算 ❖ Get the best assortment 作出最好货品分类排列 ❖ get the best conditions 提供最好的条件 ❖ React to competitor's price level 对竞争对手的价格作出反应 ❖ Check volume orders and sales quantities 检查销售量 ❖ push for promotions 促销 ❖ Communication with negotiator 与谈判者交流 人力 资源 ❖ Know your staff 了解员工 ❖ Train 培训 ❖ Communication 交流 ❖ Initiative & creative 主动性与创造性 ❖ Link between management team and my team 管理团队和我的团队之间的 练习 R e s o u r c e H u m a n
Main responsibilities of a Sales manager 课长的主要职责 Assets资产 Human人员 tE Store clean and full 保持卖场整洁,商品充足 ° Good implantation respecting the price range根 Help the staff to have a commercial and 据不同价格档位,良好展示商 rofessional attitude in any case G Check the cleanliness ofthe uniform of the staff. 使员工在任何情况下要表现出商业人士的职 检查员工是否着装整洁 Storage well arrange information. 保持库存井井有条 传达有关家乐福店的信息 倾听顾客意见,作出积极反应”eh LG Give clear responsibilities to the staff. G Have a sales spirit 明确员工的上作职责 展现生意人的精神 ss Check weekly the punch card G Display with volume 每周检查工时卡 保持充足的商品展示 S Respect and make respecting the safety rules of Train your staff with a training plan 根据培训计划培训员工 遵守火灾和卫生等安全规章制度 React on the quality of the work of the staff.t根据 L Follow competitor"s price level 员工的工作质量作出反应 关注竞争对手的价格水准 GG Propose equipment investment 提议购置新设备 L Full respect of the regulation and law of China Carrefour's store procedures 完全遵守中国的法规和家乐福店的制 度 Have a store spirit 展现家乐福店的精神 10 Carrefour
10 Carrefour Main Responsibilities of a Sales Manager 课长的主要职责 Assets 资产 Store clean and full. 保持卖场整洁，商品充足 Good implantation respecting the price range.根 据不同价格档位，良好展示商品， Check the cleanliness of the uniform of the staff. 检查员工是否着装整洁 Storage well arranged. 保持库存井井有条 Listen to customers and react positively. 倾听顾客意见，作出积极反应 Have a sales spirit. 展现生意人的精神 Display with volume. 保持充足的商品展示 Respect and make respecting the safety rules of fire fighting and hygiene regulations. 遵守火灾和卫生等安全规章制度 Follow competitor‘s price level. 关注竞争对手的价格水准 Propose equipment investment. 提议购置新设备 Full respect of the regulation and law of China & Carrefour's store procedures. 完全遵守中国的法规和家乐福店的制度 Have a store spirit. 展现家乐福店的精神 Human 人员 Help the staff to have a commercial and professional attitude in any case. 使员工在任何情况下要表现出商业人士的职 业态度 Communicate store’s information. 传达有关家乐福店的信息 Give clear responsibilities to the staff. 明确员工的工作职责 Check weekly the punch card. 每周检查工时卡 Train your staff with a training plan 根据培训计划培训员工 React on the quality of the work of the staff.根据 员工的工作质量作出反应 Plan and propose promotion. 计划并推荐提升人员