Moduling and competition Researching the competition Research,planning and advertising The importance of the brand
Module 7 Advertising and competition • Researching the competition • Research, planning and advertising • The importance of the brand
Researching the competition Planning research Information gathering strategies Revising giving advise and making suggestions
Researching the competition Planning research Information gathering strategies Revising giving advise and making suggestions
Oo Information gatering strategies ·Activity1P122 0 Useful vocabulary for marketing ·Activity4P123 ·Cost-effective ·Push 。Exploit the medium Activity 5 P124
Information gathering strategies • Activity 1 P122 • Useful vocabulary for marketing • Activity 4 P123 • Cost-effective • Push • Exploit the medium • Activity 5 P124
Information gathering strategies Making direct enquiries .Visit your local library Study product literature Track media commentary ·Use your eyes ● Search the internet
Information gathering strategies • Making direct enquiries • Visit your local library • Study product literature • Track media commentary • Use your eyes • Search the internet
Oo A competitor analysis chart .What kind of information should be collected??? .Asking someone to get information(indirect questions): direct:一般疑问句，特殊疑问句 indirect:if/whether e.g.I was wondering whether you can deliver the chair tomorrow? ⊙
A competitor analysis chart • What kind of information should be collected??? • Asking someone to get information(indirect questions): direct:一般疑问句，特殊疑问句 indirect: if/whether e.g. I was wondering whether you can deliver the chair tomorrow?
A competitor analysis chart 。Activity1P126 Useful vocabulary for categorizing ·Activity6P128 Have a view of a competitor analysis chart
A competitor analysis chart • Activity 1 P126 • Useful vocabulary for categorizing • Activity 6 P128 • Have a view of a competitor analysis chart
Hotel Promotions 。Activity1P130 。En-suite 。Accommodate ·Delegate 。Syndicate room Room rate
Hotel Promotions • Activity 1 P130 • En-suite • Accommodate • Delegate • Syndicate room • Room rate
Research,plam and advertising 。Market research 。Advertising ·A SMART action plan
Research, planning and advertising • Market research • Advertising • A SMART action plan
。 Market Research How important is the market research? ·Activity1P136 Is market research always accurate? What are the advantages of carrying out market research? Has the British royal family used market ● research before?
Market Research • How important is the market research? • Activity 1 P136 • Is market research always accurate? • What are the advantages of carrying out market research? • Has the British royal family used market research before?
Which has a higher total income-market research or advertising? Does the author believe that market research has a future?
• Which has a higher total income- market research or advertising? • Does the author believe that market research has a future?