og小e A new product
Module 4 A new product
Module 4 (A New Product) 展示了如何进行市场调研，如何写市场调研报告，如 何进行团队协作开发某一新产品，如何推销新产品的 途径和以及在此过程中所遇到的问题等。在语言层面 上，学生可以学会如何用恰当的语言表达自己的建议， 如何打电话等。 1.When you want to develop a new product,how do you know what people (customers)want? 2.What's the procedure of market research? ,3.How to write market research reports?
★ Module 4（A New Product） ⚫ 展示了如何进行市场调研，如何写市场调研报告，如 何进行团队协作开发某一新产品，如何推销新产品的 途径和以及在此过程中所遇到的问题等。在语言层面 上，学生可以学会如何用恰当的语言表达自己的建议， 如何打电话等。 1. When you want to develop a new product, how do you know what people (customers) want? 2. What's the procedure of market research? 3. How to write market research reports?
4.How to form a team?The importance of teamwork?What is the proper attitude towards teamwork? 5.When team members work together, they will have meetings.How to arrange meetings? 6.What's the function of a team leader? How to be a proper (good)team leader? 7.When the new product is finished,how do you promote the product? 8.Do you have to promote the new product internally? 9.How do you promote your product internationally?
⚫ 4. How to form a team? The importance of teamwork? What is the proper attitude towards teamwork? ⚫ 5. When team members work together, they will have meetings. How to arrange meetings? 6. What's the function of a team leader? How to be a proper (good) team leader? 7. When the new product is finished, how do you promote the product? 8. Do you have to promote the new product internally? 9. How do you promote your product internationally?
Unit 1 You look at market research,the ways in which it is carried out,and the role it plays in the development of a new product. You complete the unit by writing a short market research report, which includes information taken from graphs and charts
Unit 1 ⚫ You look at market research, the ways in which it is carried out, and the role it plays in the development of a new product. ⚫ You complete the unit by writing a short market research report, which includes information taken from graphs and charts
Unit 1 What do people want? Market research is a way to get information about customers'needs and tastes. The importance of market research: an essential first step in all product development.There is no point in developing a new product unless you can sell it. In order to stay competitive, organizations have to continually change and launch new products and study their customers'needs
Unit 1 What do people want? ⚫ Market research is a way to get information about customers’ needs and tastes. ⚫ The importance of market research: ⚫ an essential first step in all product development. There is no point in developing a new product unless you can sell it. ⚫ In order to stay competitive, organizations have to continually change and launch new products and study their customers’ needs
Activity2 P185 What problem does the company have? What does Isabelle say that they should do? Confidential机密的 Worrying aspect 。Market share市场占有率 Overall sales=sale in general Appraise估计out product range=measure Market position
Activity2 P185 ⚫ What problem does the company have? ⚫ What does Isabelle say that they should do? ⚫ Confidential 机密的 ⚫ Worrying aspect ⚫ Market share市场占有率 ⚫ Overall sales=sale in general ⚫ Appraise估计 out product range=measure ⚫ Market position
Activity4 P186 Quantitative Research -on numerical数字表示的outcomes, such as the number or percentage of customers who like a product. Qualitative Research --on consumers'feelings and reactions to a product
Activity4 P186 ⚫ Quantitative Research --on numerical数字表示的 outcomes, such as the number or percentage of customers who like a product. ⚫ Qualitative Research --on consumers’ feelings and reactions to a product
Session 2 Focus Group A focus group is a form of qualitative research in which a group of people are asked about their perceptions.观点， opinions,beliefs and attitudes towards a product,service,concept, advertisement,idea,or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members
Session 2 Focus Group ⚫ A focus group is a form of qualitative research in which a group of people are asked about their perceptions观点, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members
Session 2 Focus Group Activity1 P188 ●Modify修改 。Market segment市场分割 Drawback缺点 。Dynamic动态 Moderator主持人 Additional Questions: Who lead the discussion? What are the advantages? What are the disadvantages?
Session 2 Focus Group Activity1 P188 ⚫ Modify 修改 ⚫ Market segment 市场分割 ⚫ Drawback 缺点 ⚫ Dynamic 动态 ⚫ Moderator主持人 ⚫ Additional Questions: ⚫ Who lead the discussion? ⚫ What are the advantages? ⚫ What are the disadvantages?
Activity4 P189 Common topics in the market research o Price Packaging Flavour
Activity4 P189 Common topics in the market research: ⚫ Price ⚫ Packaging ⚫ Flavour