Unit 2 Promoting Activities
Unit 2 Promoting Activities
Pre-reading *How do you understand the title (Tips for Going to China's Tradeshows)? People from different cultures have different ways in doing the same things.Chinese people differ from the people in other countries in undertaking tradeshows.The author, Vanessa Saunders,who is experienced in setting up tradeshows for international clients,would like to provide some information about how to succeed in conducting tradeshows in China
Pre-reading How do you understand the title (Tips for Going to China’s Tradeshows)? People from different cultures have different ways in doing the same things. Chinese people differ from the people in other countries in undertaking tradeshows. The author, Vanessa Saunders, who is experienced in setting up tradeshows for international clients, would like to provide some information about how to succeed in conducting tradeshows in China
tips:warnings,techniques or pieces of advice.eg: Take my tips and don't run the risk. You should learn some tips on how to succeed in a job interview. Thanks for your tip on how to get ink out of shirts. *tradeshow:a trade exhibition,exposition or fair.eg They made very effort to sell as many products as possible at the tradeshow. *related knowledge)Three important fairs hold in China are: *(1) Chinese Export Commodities Fair(中国出口商品展 览会、交易会) (2) China Hi-Tech Fair(中国高科技展览会、交易会) (3) Air Show,China(中国国际航天航空展览会)
tips: warnings, techniques or pieces of advice. eg: Take my tips and don’t run the risk. You should learn some tips on how to succeed in a job interview. Thanks for your tip on how to get ink out of shirts. tradeshow: a trade exhibition , exposition or fair. eg: They made very effort to sell as many products as possible at the tradeshow. ( related knowledge) Three important fairs hold in China are: (1) Chinese Export Commodities Fair (中国出口商品展 览会、交易会) (2) China Hi-Tech Fair (中国高科技展览会、交易会) (3) Air Show, China (中国国际航天航空展览会)
Study the passage paragraph by paragraph *Para 1:(main idea)the author's self-introduction * To be more specific:She has been to China for many times,and she is experienced in establishing tradeshow exhibitions for various international clients.She also tells us her first tradeshow experience was very unforgettable and she really learnt a lot from it (or benefit a lot from it). *Questions *1.When did the author first visit China? In 1978.Or More than twenty-five years ago. *2.What's the author's job? She works in setting up tradeshow exhibitions for various international clients.Or an organizer of tradeshow exhibitions
Study the passage paragraph by paragraph Para 1: (main idea) the author’s self-introduction To be more specific: She has been to China for many times, and she is experienced in establishing tradeshow exhibitions for various international clients. She also tells us her first tradeshow experience was very unforgettable and she really learnt a lot from it (or benefit a lot from it). Questions : 1. When did the author first visit China? In 1978. Or More than twenty-five years ago. 2. What’s the author’s job? She works in setting up tradeshow exhibitions for various international clients. Or an organizer of tradeshow exhibitions
Para 2:(main idea)detailed description of the author's first tradeshow experience in China From her vivid description,we get to know she learned some differences between Western and Chinese customs. for example,the management, decorations and arrangements of the tradeshow environment,the ways of exhibiting or displays products,and ect Questions for Ss; 1.How did some Chinese companies exhibit their products They filled every inch of space with products and sales people,leaving little or no room for potential customers. *2.How did some Chinese companies try to attract visitors to the tradeshow? They put on live demonstrations,played loud music and flashed bright lights
Para 2: (main idea) detailed description of the author’s first tradeshow experience in China From her vivid description, we get to know she learned some differences between Western and Chinese customs, for example, the management, decorations and arrangements of the tradeshow environment, the ways of exhibiting or displays products, and ect. Questions for Ss; 1. How did some Chinese companies exhibit their products? They filled every inch of space with products and sales people, leaving little or no room for potential customers. 2. How did some Chinese companies try to attract visitors to the tradeshow? They put on live demonstrations, played loud music and flashed bright lights
*Para 3:(main idea) some advice given to those who'd like to join in China's tradeshows *Questions for Ss: *1.How many pieces of advice does the author give? *Four. *2.State the four pieces of advice in detail. *(1)Rent a large space *(2)Find a Chinese partner company which has been well trained to know Western customs. *(3)Employ some Chinese-speaking sale staff who have been trained in exhibition rules Grasp the opportunities to talk with the potential customers and give good product knowledge
Para 3: (main idea) some advice given to those who’d like to join in China’s tradeshows Questions for Ss: 1. How many pieces of advice does the author give? Four. 2. State the four pieces of advice in detail. (1) Rent a large space. (2)Find a Chinese partner company which has been well trained to know Western customs. (3)Employ some Chinese-speaking sale staff who have been trained in exhibition rules. Grasp the opportunities to talk with the potential customers and give good product knowledge
Para 4: (main idea)implied importance of knowing cultural differences and what should be paid attention to To be more specific:Western exhibitors should know how to get some specific things done in order to reduce cultural differences to be successful in tradeshows. Questions for Ss: 1.Give two examples to show what and how Western exhibitors should do in order to reduce cultural differences. (1)Offer Chinese favorite products. (2)Try to avoid clever slogans,which may not be effective 2.What does s the phrase“clever slogans’mean in this paragraph? *It means the easily-remembered words or phrases or sentences used in ads to appeal to customers
Para 4: (main idea) implied importance of knowing cultural differences and what should be paid attention to To be more specific: Western exhibitors should know how to get some specific things done in order to reduce cultural differences to be successful in tradeshows. Questions for Ss: 1.Give two examples to show what and how Western exhibitors should do in order to reduce cultural differences. (1) Offer Chinese favorite products. (2) Try to avoid clever slogans, which may not be effective. 2.What does the phrase “clever slogans” mean in this paragraph? It means the easily-remembered words or phrases or sentences used in ads to appeal to customers
*Para 5:(main idea)the author's confident feelings about China's tradeshow industry To be more specific:she has witnessed the development process of China's tradeshow industry.Based on this, she comes to an conclusion that nowadays China's tradeshow industry is gaining a faster and better development than ever before. Question for Ss: *What word does the author use when she comments (评 on the changes of China's tradeshow industry? What does it mean? Dramatic.very great,exciting or unimaginable
Para 5: (main idea) the author’s confident feelings about China’s tradeshow industry To be more specific: she has witnessed the development process of China’s tradeshow industry. Based on this, she comes to an conclusion that nowadays China’s tradeshow industry is gaining a faster and better development than ever before. Question for Ss: What word does the author use when she comments (评 价) on the changes of China’s tradeshow industry? What does it mean? Dramatic. very great, exciting or unimaginable
*Para 6:main idea )t the author's prediction about the future of China's tradeshow industry To be more specific:she expresses that China will provide a enjoyable and pleasant environment t for all exhibitors and visitors.So the exhibitors will feel it fruitful and worthwhile to join in China's tradeshow industry.In a word,the future of China's tradeshow industry will be very successful. Question for Ss: What was the author's prediction about the future of China's tradeshow industry? ★ It would be very successful and promising
Para 6: ( main idea ) the author’s prediction about the future of China’s tradeshow industry To be more specific: she expresses that China will provide a enjoyable and pleasant environment for all exhibitors and visitors. So the exhibitors will feel it fruitful and worthwhile to join in China’s tradeshow industry. In a word, the future of China’s tradeshow industry will be very successful. Question for Ss: What was the author’s prediction about the future of China’s tradeshow industry? It would be very successful and promising
Explanation of Difficult Sentences 1.para.2)I was surprised to find the exhibition hall being packed with both products and visitors. Example:Lily was shocked to find her grandfather lying on the floor,dead. *2.(para.2)...the Chinese filled every inch of space with products and sales people,leaving little or no room for potential customers. Example:The speaker spoke rapidly,leaving little or no time for his listeners
Explanation of Difficult Sentences 1. ( para. 2) I was surprised to find the exhibition hall being packed with both products and visitors. Example: Lily was shocked to find her grandfather lying on the floor, dead. 2. (para. 2) … the Chinese filled every inch of space with products and sales people, leaving little or no room for potential customers. Example: The speaker spoke rapidly, leaving little or no time for his listeners.