2013年BRANDZ全球最具价值品牌百强排行榜全榜单 排 品韩价值上升比 名 排名变化 所属行业 品牌 品牌价值（百万美元） 例 1 0 Technology 草果 185,071 1% 2 Technology 谷重 113.689 5% 3-1 Technology IBM 112.536 -3% 4 0 Fast Food 麦当劳 90,256 -5% 5 Soft Drinks 可口可乐 78.415 6% 62 Telecoms AT&T 75.507 10% 7 -2 Technology 微载 69,814 -g% 8 -1 Tobacco 万宝路 69,383 -8% 9 Credi Card Visa 56.060 46% 100 Telecoms 中国移动 55.368 18% 110 Conglomerate 通用电气 55,357 21% 12-3 Telecoms Verizon 53,004 8% 131 Regional Banks 富国眼行 47,748 20% 144 Retal 亚马是 45,727 34% 151 Logistics UPS 42.747 15% 16-3 Regional Banks 工商眼行 41.115 -1% 17-5 Telecoms 沃达丰 39,712 8% 18-1 Retal 沃尔玛 36.220 5% 193 Technology SAP 34.365 34% 209 Cred Card 万事达 27,821 34% 2116 Technology 稀说 27.273 52% 222 Regional Banks 中国建设银行26.859 10% 235 Cars 丰田 24.497 12% 24-1 Cars 坐马 24.015 -2% 256 Global Banks 汇丰银行 23.970 24% 2617 Entertainment 迪士尼 23.913 40% 27 -7 Telecoms 德围电的 23,893 -11% 282 Credt Card 美国运通 23.514 16%
2013 年 BRANDZ 全球最具价值品牌百强排行榜全榜单 排 名 排名变化 所属行业 品牌 品牌价值（百万美元） 品牌价值上升比 例 1 0 Technology 苹果 185,071 1% 2 1 Technology 谷歌 113,669 5% 3 -1 Technology IBM 112,536 -3% 4 0 Fast Food 麦当劳 90,256 -5% 5 1 Soft Drinks 可口可乐 78,415 6% 6 2 Telecoms AT&T 75,507 10% 7 -2 Technology 微软 69,814 -9% 8 -1 Tobacco 万宝路 69,383 -6% 9 6 Credit Card Visa 56,060 46% 10 0 Telecoms 中国移动 55,368 18% 11 0 Conglomerate 通用电气 55,357 21% 12 -3 Telecoms Verizon 53,004 8% 13 1 Regional Banks 富国银行 47,748 20% 14 4 Retail 亚马逊 45,727 34% 15 1 Logistics UPS 42,747 15% 16 -3 Regional Banks 工商银行 41,115 -1% 17 -5 Telecoms 沃达丰 39,712 -8% 18 -1 Retail 沃尔玛 36,220 5% 19 3 Technology SAP 34,365 34% 20 9 Credit Card 万事达 27,821 34% 21 16 Technology 腾讯 27,273 52% 22 2 Regional Banks 中国建设银行 26,859 10% 23 5 Cars 丰田 24,497 12% 24 -1 Cars 宝马 24,015 -2% 25 6 Global Banks 汇丰银行 23,970 24% 26 17 Entertainment 迪士尼 23,913 40% 27 -7 Telecoms 德国电信 23,893 -11% 28 2 Credit Card 美国运通 23,514 16%
29 -8 路易威登 22,719 -12% 30 25 Technology 三 21.404 51% 31 -12 Technology 脸书 21,261 36% 32 3 Baby Care 帮宝适 20.594 13% 33 8 Technology 百度 20,443 -16% 34 14 Beer 百减啤酒 20,297 28% 35 31 Apparel Zara 20.167 60% 36 -9 Technology 甲骨文 20,039 -11% 371 Regional Banks 中国农业银行19.975 12% 38 2 Regional Banks RBC 19,968 16% 39-5 O1&Gas 埃克森美早 19,229 5% 40 -8 LuXurY 爱马仕 19,129 0% 41 21 Retal 家得宝 18,488 43% 42 15 Persona Care 款莱雅 17.971 30% 43 3 Cars 奔抛汽车 17,952 11% 44-2 Fast Food 星巴克 17.892 5% 45 -12 Persona Care 吉列 17,823 6% 468 Regional Banks TD 17,781 22% 47 17 Retall 号贝 17,749 40% 48 12 Regional Banks 澳洲联邦很行17,745 36% 49 -10 01&G8 壳牌 17,678 -1% 501 Personal Care 高露洁 17,250 15% 51 /1 Fast Food 赛百味 16.691 12% 52 New Regional Banks ANZ 16.565 538 Technology 埃森智 16.503 2% 54 -28 Technology 惠智 16,362 29% 55-19 Retal Tesco 16,303 -9% 56 -12 Apparel 耐克 15,817 3% 57 4 nsurance 中国人寿 15.279 5% 583 Regional Banks 中国银行 14.235 10% 59 4 Regional Banks ICICI Bank 14,196 12% 60 -10 Telecoms Orange 13.829 -10%
29 -8 Luxury 路易威登 22,719 -12% 30 25 Technology 三星 21,404 51% 31 -12 Technology 脸书 21,261 -36% 32 3 Baby Care 帮宝适 20,594 13% 33 -8 Technology 百度 20,443 -16% 34 14 Beer 百威啤酒 20,297 28% 35 31 Apparel Zara 20,167 60% 36 -9 Technology 甲骨文 20,039 -11% 37 1 Regional Banks 中国农业银行 19,975 12% 38 2 Regional Banks RBC 19,968 16% 39 -5 Oil & Gas 埃克森美孚 19,229 5% 40 -8 Luxury 爱马仕 19,129 0% 41 21 Retail 家得宝 18,488 43% 42 15 Personal Care 欧莱雅 17,971 30% 43 3 Cars 奔驰汽车 17,952 11% 44 -2 Fast Food 星巴克 17,892 5% 45 -12 Personal Care 吉列 17,823 -6% 46 8 Regional Banks TD 17,781 22% 47 17 Retail 易贝 17,749 40% 48 12 Regional Banks 澳洲联邦银行 17,745 36% 49 -10 Oil & Gas 壳牌 17,678 -1% 50 1 Personal Care 高露洁 17,250 15% 51 1 Fast Food 赛百味 16,691 12% 52 New Regional Banks ANZ 16,565 - 53 -8 Technology 埃森哲 16,503 2% 54 -28 Technology 惠普 16,362 -29% 55 -19 Retail Tesco 16,303 -9% 56 -12 Apparel 耐克 15,817 -3% 57 -4 Insurance 中国人寿 15,279 5% 58 3 Regional Banks 中国银行 14,236 10% 59 4 Regional Banks ICICI Bank 14,196 12% 60 -10 Telecoms Orange 13,829 -10%
61-12 Technology 英特尔 13.757 -12% 2 8 Logistics 联邦快递 13,732 17% 63 9 Regional Banks 美国银行 13,716 19% 64 18 Global Banks 花， 13,385 37% 653 Ol Gas 中围石油 13,380 11% 6 -25 Telecoms Movistar 13,336 -22% 67-11 01&G函 中国石化 13.127 -6% 89 New Luxury 古琦 12,735 48% 89-11 Apparel H&M 12,732 6% 70 Regional Banks Sberbank 12,655 19% 71 6 C江s 本国 12,401 2% 721 Technology 西门子 12.331 16% 734 Alcohol 茅台 12,193 3% 7415 Retall 直家 12,040 31% 75 -8 Soft Drinks 百事可乐 12,029 5% 760 Retal Target 11,879 13% 77 -18 Technology 思科 11,816 -11% 78-1 D1&G8 英国石油 11.520 11% 799 Telecoms MTN 11448 23% 80 New Retal 沃尔沃斯 11,039 81 11 Global Baniks Chase 10,836 25% 82 3 Telecoms MTS 10,633 119% 83 -3 Soft Drinks 红车 10,558 6% 84 6 nsurance 平安保险 10.558 4% 85 -2 Regional Banks 丰业银行 10,396 8% 86 -5 Cars 日产 10,186 3% 87 8 Global Banks 渣打银行 10,160 1% 88 New Regional Banks 西太根行 10,070 89 -18 Telecoms Airtel 10,054 -13% 90 -43 Telecoms NTT DoCoMo 10,028 37% 91 Fast Food 肯德基 9.953 12% 92 New Technology 雅虎 9.826
61 -12 Technology 英特尔 13,757 -12% 62 8 Logistics 联邦快递 13,732 17% 63 9 Regional Banks 美国银行 13,716 19% 64 18 Global Banks 花旗 13,386 37% 65 3 Oil & Gas 中国石油 13,380 11% 66 -25 Telecoms Movistar 13,336 -22% 67 -11 Oil & Gas 中国石化 13,127 -6% 68 New Luxury 古琦 12,735 48% 69 -11 Apparel H&M 12,732 -6% 70 4 Regional Banks Sberbank 12,655 19% 71 -6 Cars 本田 12,401 -2% 72 1 Technology 西门子 12,331 16% 73 -4 Alcohol 茅台 12,193 3% 74 15 Retail 宜家 12,040 31% 75 -8 Soft Drinks 百事可乐 12,029 -5% 76 0 Retail Target 11,879 13% 77 -18 Technology 思科 11,816 -11% 78 -1 Oil & Gas 英国石油 11,520 11% 79 9 Telecoms MTN 11,448 23% 80 New Retail 沃尔沃斯 11,039 - 81 11 Global Banks Chase 10,836 25% 82 3 Telecoms MTS 10,633 11% 83 -3 Soft Drinks 红牛 10,558 6% 84 -6 Insurance 平安保险 10,558 4% 85 -2 Regional Banks 丰业银行 10,396 8% 86 -5 Cars 日产 10,186 3% 87 -8 Global Banks 渣打银行 10,160 1% 88 New Regional Banks 西太银行 10,070 - 89 -18 Telecoms Airtel 10,054 -13% 90 -43 Telecoms NTT DoCoMo 10,028 -37% 91 0 Fast Food 肯德基 9,953 12% 92 New Technology 雅虎 9,826 -
93 New Global Banks J.P.Morgan 9.668 94 New Telecoms 英国电信 9,531 95 New Luxury 普拉达 9.454 63% 96 -1 Global Baniks Santander 9,232 8% 97 4 01&G腾 Chevron 9.036 5% 982 Logistics 收章速递 8.940 18% 9 -12 Retal ALDI 8,885 5% 100 -4 Cars 大众汽车 8.790 3%
93 New Global Banks J.P. Morgan 9,668 - 94 New Telecoms 英国电信 9,531 - 95 New Luxury 普拉达 9,454 63% 96 -1 Global Banks Santander 9,232 8% 97 -4 Oil & Gas Chevron 9,036 5% 98 2 Logistics 敦豪速递 8,940 18% 99 -12 Retail ALDI 8,885 -5% 100 -4 Cars 大众汽车 8,790 3%