CREATIⅤ VE BRIEF创意简报 Client(客户) Brand(品牌) Date(日期) Brand Definition(品牌定义) Marketing Problem Definition(行销问题) Role And Aim of Advertising(广~告的角色和意图) Competition scope(竟争范畴) Target Segment and its current situation(目标对象及其现状) Impact of advertising you want(期望广告对消费者有何影响) Adverting information and brand proposition(广告信息或品牌主张) Critical Support(重要支持) Necessary information(必要事项) Advertising Tone(广告格调) Background Information Concerned(相关背景资料)
CREATIVE BRIEF 创意简报 Client（客户）: Brand（品牌）: Date（日期）: Brand Definition（品牌定义）: Marketing Problem Definition (行销问题) Role And Aim Of Advertising (广告的角色和意图) Competition scope(竞争范畴) Target Segment and its current situation (目标对象及其现状) Impact of advertising you want ( 期望广告对消费者有何影响 ) Adverting information and brand proposition（广告信息或品牌主张） Critical Support (重要支持) Necessary information (必要事项) Advertising Tone（广告格调） Background Information Concerned (相关背景资料)