SJQU-QR-JW-033 (AO) 【外贸英语函电(双语)】 (English for International Business Communication(Bilingual Course)) 、 Basic information Course code【2060269】 Course credits【4】 Major;【 International Economics and Trade】 Characteristic of The Course: [ODepartment Compulsory Courses] School: [Department of International Economy and Tradel Teaching Materials and Textbooks: [International Business Correspondence( Third Edition)】 Supplementary teaching materials: [International Trade Correspondence( Third Edition)I Preface Course: International trade rt&Export Practice 三、 Course description International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and organizations Correspondence means communication. When people do business at the international level, they need to communicate with each other through letters, faxes, e-mails telephones, online chatting tools and some other modern means. Letters have been the principle and traditional channels by business firms to exchange messages for a long time. E-mails can be considered the electronic version of the letter. Today email has become a primary source of communication in the workplace. Therefore this course focuses on writing business letters in the context of international trade 三、 Suggestion for Choice of the course Suited for junior students of International economics and trade 24, Course Objectives /Course Expected Learning Outcomes Graduation Requirements Relation LO11: LO11: Understand the viewpoints and needs of others, respect the worth value of others and able to clearly express their opinions and suggestions in written and spoken English, and can communicate with customers and colle in different department. Establishing friendly and sustainable business relations
【外贸英语函电（双语）】 【English for International Business Communication (Bilingual Course)】 一、 Basic Information Course Code【2060269】 Course Credits 【4】 Major：【International Economics and Trade】 Characteristic of The Course: 【◎Department Compulsory Courses】 School:【Department of International Economy and Trade】 Teaching Materials and Textbooks:【International Business Correspondence( Third Edition) 】 Supplementary teaching materials： [International Trade Correspondence ( Third Edition)] Preface Course: International trade; Import &Export Practice 二、Course Description International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and organizations. Correspondence means communication. When people do business at the international level, they need to communicate with each other through letters, faxes, e-mails, telephones, online chatting tools and some other modern means. Letters have been the principle and traditional channels by business firms to exchange messages for a long time. E-mails can be considered the electronic version of the letter. Today email has become a primary source of communication in the workplace. Therefore this course focuses on writing business letters in the context of international trade 三、Suggestion for Choice of the Course Suited for Junior students of International Economics and Trade 四、Course Objectives / Course Expected Learning Outcomes Graduation Requirements Relation LO11： LO11:Understand the viewpoints and needs of others, respect the worth value of others and able to clearly express their opinions and suggestions in written and spoken English, and can communicate with customers and colleagues in different department. Establishing friendly and sustainable business relations SJQU-QR-JW-033（A0）
LO21 Set the goals according to the economic climate, Apply collective, analysis, discuss and practice data of new knowledge, new technologies, new situations to realize study oals LO31: Ability of international goods trade: Apply the knowledge of international trade, theory, law and rule, develop international market, establishing business. relations. sign the contract and execute the contract LO32: Ability of international service trade, apply regulation and law, provide consulting and strategy for government and enterprises to open the market LO33: Ability of negotiation in international business: sourcing customers information through different channel, use tactics and technique of negotiation to meet customer's needs through cooperation LO34: The ability of financial econometrics analysis, learn the economy behavior and outcomes of society and single economy unit. Know the relation of variables, to analysis the economic issues with Qualitative and quantitative description analysis forecast the tendency of economic development. LO35: Take precaution against the risk of exchange rate and goods itself recognition the risk from payment and transaction LO4 1: Obey the discipline, keep the faith and keep the responsibility; adapt to the change of the environment, have the ability to resist setbacks and stress C"responsibility"is one of the contents of our school motto) LOS1 Maintain good cooperation with the group and become an active member in the group, be good at bringing forth new ideas from innovative thinking and using knowledge and pra alice LO61: has a certain information literacy, good at collecting information, and can use information technology to solve problems in the work. LO71: willing to serve others, serve enterprises, serve the society, be enthusias loving and grateful, (gratitude, reward and love)is one of our school motto LO81: it has the basic ability to express communication and cross -cultural understanding in foreign languages, and has the awareness of international competition and cooperation Ei, Course Objectives/Course Expected Learning Outcomes Course Objectives Teaching and Teaching and Course Expected (Detailed Expected Learning methods Learning Learning Outcomes) Method Outcomes
五、Course Objectives / Course Expected Learning Outcomes LO21： Set the goals according to the economic climate,. Apply collective, analysis, discuss and practice data of new knowledge, new technologies, new situations to realize study goals. LO31：Ability of international goods trade: Apply the knowledge of international trade, theory, law and rule, develop international market, establishing business relations, sign the contract and execute the contract. LO32 ： Ability of international service trade, apply regulation and law, provide consulting and strategy for government and enterprises to open the market. LO33 ： Ability of negotiation in international business: sourcing customer’s information through different channel, use tactics and technique of negotiation to meet customer’s needs through cooperation LO34：The ability of financial econometrics analysis, learn the economy behavior and outcomes of society and single economy unit. Know the relation of variables, to analysis the economic issues with Qualitative and quantitative description analysis, forecast the tendency of economic development。 LO35 ： Take precaution against the risk of exchange rate and goods itself : recognition the risk from payment and transaction LO41:Obey the discipline, keep the faith and keep the responsibility; adapt to the change of the environment, have the ability to resist setbacks and stress. ("responsibility" is one of the contents of our school motto) LO51 Maintain good cooperation with the group and become an active member in the group; be good at bringing forth new ideas from innovative thinking and using knowledge and practice. LO61： has a certain information literacy, good at collecting information, and can use information technology to solve problems in the work. LO71: willing to serve others, serve enterprises, serve the society, be enthusiastic, loving and grateful, (gratitude, reward and love) is one of our school motto. LO81: it has the basic ability to express communication and cross -cultural understanding in foreign languages, and has the awareness of international competition and cooperation. No Course Expected Learning Outcomes Course Objectives （Detailed Expected Learning Outcomes） Teaching and Learning Methods Teaching and Learning Methods
Using email, fax, Guide students to Chapter telephone to establish write email with Exercises L0111/L0112 business relations with customers to customers establish business 2L0331/L0332 pplynegotiation Use flipped class Class strategies and techniquesmethod. DividedPresentation on products quality, price students into and packing negotiation. several groups importer and make comments to th 3|L0811/L0812 Use oral and formal Emails of for with customers on many write emails business related cases of foreign according to d characteristic of 六、 Course Content Unit I Basics for International Business Correspondence Theoretic class hour 4 Teaching Content LI LETTER Principles of Business Letter Writing ayout of Business Letters 12 E-MAIL K o principles and approaches of writing business letters in good order (2 the usual structure of a business letter and e-mails 3 how to edit layouts and arrange the parts of a business Ability Requirement O comprehensive the difference between fax, letter, email and try to apply it
六、Course Content Unit 1 Basics for International Business Correspondence Theoretic class hour 4 Teaching Content 1.1 LETTER Principles of Business Letter Writing Layout of Business Letters 1.2 E-MAIL Knowledge Requirements： ① principles and approaches of writing business letters in good order ② the usual structure of a business letter and e-mails ③ how to edit layouts and arrange the parts of a business Ability Requirements: ① comprehensive the difference between fax、letter、email and try to apply it 1 LO111/LO112 Using email, fax, telephone to establish business relations with customers Guide students to write email with customers to establish business relations Chapter Exercises 2 LO331/LO332 Applynegotiation strategies and techniques on products quality, price and packing negotiation. Use flipped class method.Divided students into several groups, play roles as an exporter and importer and make comments to their presentation. Class Presentation 3 LO811/LO812 Use oral and formal English to communicate with customers on many related cases of foreign trade . Use simulation class. Students write emails according to business circumstances and characteristic of foreign trade procedure. Emails of foreign business
aware the layout of business letters Teaching difficulties a layout of Business letter Fax E-mail Unit 2 Establishing Business Relations Theoretic class hour 8 T 2.1 Introduction 2.2 Specimen Letters: Leter-1、2、3 2.3 Useful Words and Expressions 2.4 Reference Expressic Got importer's information through different channel @Use proper sentences in establishing business relations Ability requireme Aware the layout of business letters of establishing business relations of foreign trade @Write a proper email about establishing business relation Teaching difficulties a. Introduction of your company and its business scope b. Information on definite products Unit 3 Enquiry and Reply Theoretic class hour 8 Teaching conter 3.1 Introduction 3.2 Specimen Letters: Letter4.5.6 3.3 Specimen Enquiry Sheet and Quotation 3.4 Useful Words and Expres Knowledge ability O Reply the enquiry with useful sentences familiarly 2 Got the information of enquiry correctly Master the procedure to write the reply letter O Comprehensive the letter of enquiry and offer 2 Aware the content and format of the enquiry 4 Write the letter of offer with keywords a. structure of FIRST ENQUIRY AND SPECIFICT ENQUIRY b. main contents asking for common data such as catalogues, price list, samples, pictures
② Aware the layout of business letters ③ Write an email with proper layout： Teaching Difficulties a. layout of Business Letter Fax & E-mail b. how to use them freely Unit 2 Establishing Business Relations Theoretic class hour 8 Teaching Content： 2.1 Introduction 2.2 Specimen Letters：Leter-1、2、3 2.3 Useful Words and Expressions 2.4 Reference Expressions Knowledge requirements： ①Got importer’s information through different channel ②Use proper sentences in establishing business relations。 Ability requirements： ①Aware the layout of business letters of establishing business relations of foreign trade ②Write a proper email about establishing business relations Teaching difficulties： a. Introduction of your company and its business scope b. Information on definite products Unit 3 Enquiry and Reply Theoretic class hour 8 Teaching content： 3.1 Introduction 3.2 Specimen Letters：Letter4.5.6. 3.3 Specimen Enquiry Sheet and Quotation 3.4 Useful Words and Expressions Knowledge ability： ① Reply the enquiry with useful sentences familiarly ② Got the information of enquiry correctly ③ Master the procedure to write the reply letter Requirements ability： ① Comprehensive the letter of enquiry and offer ② Aware the content and format of the enquiry ④ Write the letter of offer with keywords a. structure of FIRST ENQUIRY AND SPECIFICT ENQUIRY b. main contents :asking for common data such as catalogues, price list, samples, pictures
Unit 4 Samples and Charges Theoretic class hours 4 Teaching Conten 4.1 Introduction 4.2 Specimen Letters: Letter-7,8,9 4.4 Useful Words and Expressions Knowledge requirement O Comprehensive requirements of samples and expressions (2 Learn to reply the requirements of customers 3 Learn to reply the customers when they refuse to pay sample charges Content requirement: O Understand the content of preparing samples for customers 2 Understand the requirements of sample from customers 3 Reply the sample requirements fro Teaching content structure of reply refusing to pay the Unit 5 Offers and Counter-offers Theoretic class hours 4 5.1 Introduction 5.3 Specimen Sales Confirmation 5.4 Useful Words and Exp Knowle firm offer and 2 Use proper quotation format to make offer Teaching difficu a. structure of OFFERS AND COUNTER-OFFERS b. main contents: commodity name ion, price, payment term, shi Unit 6 Orders and contracts Theoretic class hours 6 6.1 Introductio 6.2 Specimen Letters: Letter 13 14.15 6.3 Specimen Sales Contract 6. 4 Useful Words and Expressions Content requirements O To learn how to place an order and make confirmation
Unit 4 Samples and Charges Theoretic class hours 4 Teaching Content： 4.1 Introduction 4.2 Specimen Letters：Letter-7，8，9 4.3 Specimen Sales Confirmation 4.4 Useful Words and Expressions Knowledge requirement： ① Comprehensive requirements of samples and expressions ② Learn to reply the requirements of customers ③ Learn to reply the customers when they refuse to pay sample charges。 Content requirement： ① Understand the content of preparing samples for customers ② Understand the requirements of sample from customers ③ Reply the sample requirements from customers Teaching content： structure of reply refusing to pay the samples Unit 5 Offers and Counter-offers Theoretic class hours 4 5.1 Introduction 5.2 Specimen Letters：Letter-11，12 5.3 Specimen Sales Confirmation 5.4 Useful Words and Expressions Knowledge requirements： ① Understand the firm offer and non-firm offer ② Use proper quotation format to make offer. Teaching difficulties： a. structure of OFFERS AND COUNTER-OFFERS b. main contents: commodity name, quality/specification, price, payment term, shipment. Unit 6 Orders and contracts Theoretic class hours 6 Teaching content： 6.1 Introduction 6.2 Specimen Letters：Letter 13.14.15 6.3 Specimen Sales Contract 6.4 Useful Words and Expressions Content requirements： ① To learn how to place an order and make confirmation
2 Understand the obligation and right the seller and buyer should bear Ability requirement (1 Understand the content of the order (2 Draw the contract familiarly a. full details of description, quantities and prices b. mode of packing, port of destination and time of shipment c. the terms of payment Unit 7 Terms of Payment Theoretic class hours 6 Teaching hours 7.1 Introduction 7.2 Specimen Letters: Letter-16. 17. 19.20.21 7.3 Specimen Application for L/C 7.4 Useful Words and Exp Knowle DLearn the three modes of payment terms 2)Master the key sentences of payment terms in the contract (Master the characteristic of letter of credit and learn how to write relative letters Ability requirement KNow the procedure of three payment modes: T/T, D/P, D/A, L/C 3 Understand the procedure of establishment, amendment and extension the letter of credit @Understand the detail of letter of credit terms nt term t/t D/P L/C and how to use them b Main L/c terms Unit 8 Packing Marking Theoretic class hours 6 8.1 Introductie 8.2 etters: Letter161718 8.3 Specimen Packing List and Certificate of Origin 8.4 Useful Words and Expressions Knowle O Understand the importance of packing (2 Mater the packing terms in the contract Ability requirements 2 Know the matters need to pay attention
② Understand the obligation and right the seller and buyer should bear Ability requirements： ① Understand the content of the order ② Draw the contract familiarly Teaching difficulties： a. full details of description, quantities and prices b. mode of packing, port of destination and time of shipment c. the terms of payment Unit 7 Terms of Payment Theoretic class hours 6 Teaching hours ： 7.1 Introduction 7.2 Specimen Letters：Letter-16.17.19.20.21 7.3 Specimen Application for L/C 7.4 Useful Words and Expressions Knowledge requirements： ①Learn the three modes of payment terms ②Master the key sentences of payment terms in the contract ③Master the characteristic of letter of credit and learn how to write relative letters Ability requirements： ①Know the procedure of three payment modes: T/T, D/P,D/A,L/C； ③ Understand the procedure of establishment, amendment and extension the letter of credit ③Understand the detail of letter of credit terms； Teaching difficulties： a. Payment term T/T ,D/P ,L/C and how to use them b. Main L/C terms Unit 8 Packing & Marking Theoretic class hours 6 Teaching content： 8.1 Introduction 8.2 Specimen Letters：Letter16.17.18 8.3 Specimen Packing List and Certificate of Origin 8.4 Useful Words and Expressions Knowledge requirements： ① Understand the importance of packing ② Mater the packing terms in the contract Ability requirements ： ① Understand wide range use of packing ； ② Know the matters need to pay attention
3 Draw the P/L and B/L regarding the packing with items in contract and letter of cr Teaching difficulties a Shipping Marks b. Types of Packing: Inner Packing and Outer Packing Unit 9 Shipment Theoretic class hour 6 Teaching conter 9.1 Introduction 9.2 Specimen Letters: Letter-25 26.27 9.4 Useful Words and Exp Knowledge requirements DUnderstand the terms of shipment in the contract fAmiliar with procedure of Ability requirements O Understand the procedure of shipment and communicate with customers @2Know the contract of shipment terms 3 Preparing the documents of B/L related to shipment Teaching difficulties a Shipment terms on a s/c bB/L terms Unit 10 Insurance Theoretic class hour 2 Teaching Content 10.1 Introduction 10.2 Specimen Letters: Letter-282930 10.3 Specimen Insurance Policy 10.4 Useful Words and Exp Ability requirements O Understand the insurance coverage applied in the foreign trade 2 Known the items of insurance in contract and L/C Write a reply letters to deal with the complaint from customer with items in contract and L/C Teaching difficulties a. Main contents of Insurance Policy and how to fill in it b. How to lodge a claim on damaged Unit 11 Complaints and Adjustments Theoretic class hours 8 教学内容: 11.1 Introduction
③ Draw the P/L and B/L regarding the packing with items in contract and letter of credit Teaching difficulties： a. Shipping Marks b. Types of Packing: Inner Packing and Outer Packing Unit 9 Shipment Theoretic class hour 6 Teaching content： 9.1 Introduction 9.2 Specimen Letters：Letter-25.26.27 9.3 Specimen B/L 9.4 Useful Words and Expressions Knowledge requirements： ①Understand the terms of shipment in the contract。 ②Familiar with procedure of shipment Ability requirements： ① Understand the procedure of shipment and communicate with customers ②Know the contract of shipment terms； ③ Preparing the documents of B/L related to shipment Teaching difficulties： a. Shipment terms on a S/C b. B/L terms Unit.10 Insurance Theoretic class hour 2 Teaching Content 10.1 Introduction 10.2 Specimen Letters：Letter-28.29.30 10.3 Specimen Insurance Policy 10.4 Useful Words and Expressions Ability requirements ① Understand the insurance coverage applied in the foreign trade ② Known the items of insurance in contract and L/C ③ Write a reply letters to deal with the complaint from customer with items in contract and L/C Teaching difficulties： a. Main contents of Insurance Policy and how to fill in it b. How to lodge a claim on damaged goods. Unit 11 Complaints and Adjustments Theoretic class hours 8 教学内容： 11.1 Introduction
1 1.3 Specimen Inspection Certificate 11. 4 Useful Words and Ex 11. 2 Specimen Letters: Letter-31.3233 11.3 Specimen Inspection Certificate 1 1.4 Useful Words and Expressions ① Understand he plaints from (2 Write letters to reply the com Main expression on settle a claim Main expression on settle a claim 七、 Grading Policy Grading Exams and Assignments Percentage No of the Learning Computation Outcomes evaluated Final exam 40% L0311/L0312 XI Class participation 20% L0331/L0332 (situational dialogue) Chapter Exercise 20% L011L0112 Business Negotiation Letters 20% L0811/L0812 ( Online exercise a Instructor:王甜甜 Time: September 1, 2021 Time: September 1, 2021
11.2 Specimen Letters：Letter-31.32.33 11.3 Specimen Inspection Certificate 11.4 Useful Words and Expressions Teaching contents： 11.1 Introduction 11.2 Specimen Letters：Letter-31.32.33 11.3 Specimen Inspection Certificate 11.4 Useful Words and Expressions Ability requirements： ①Understand how to deal with of complaints from customers and adjustments ； ②Write letters to reply the complaints。 Teaching difficulties： Main expression on settle a claim Main expression on settle a claim 七、Grading Policy Grading Computation Exams and Assignments Percentage No. of the Learning Outcomes evaluated 1 Final Exam 40% LO311/LO312 X1 Class participation (situational dialogue) 20% LO331/LO332 X2 Chapter Exercise 20% LO111/L0112 X3 Business Negotiation Letters （Online exercise） 20% LO811/LO812 Instructor：王甜甜 Deans signature： Time：September 1, 2021 Time：September 1, 2021