试卷代号：1143 中央广播电视大学2011一2012学年度第二学期“开放本科”期末考试 商务英语（上） 试题 2012年7月 注意事项 一、将你的学号、姓名及分校（工作站）名称填写在答题纸的规定栏 内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带 出考场。监考人收完考卷和答题纸后才可离开考场。 二、仔细读懂题目的说明，并按题目要求答题。答案一定要写在答 题纸指定的位置上，写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。 879
试卷代号 1 1 中央广播电视大学 11 2012 度第 商务英语(上)试题 2012 年7 事项 一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏 内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带 出考场。监考人收完考卷和答题纸后才可离开考场。 二、仔细读懂题目的说明，并按题目要求答题。答案一定要写在答 题纸指定的位置上，写在试卷上的答案无效。 三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。 879
Paper 1 Listening Test(30 points) Information for candidates There are three parts to the test and you will hear each part twice. ● There will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answers. ●】 Write your answers on the Answer Sheet. Part 1 You will hear a short talk.As you listen,mark the following statements True or False according to the information you have heard.(10 points) 1.Technology can make some workers lazy. 2.People should not work from home unless it is necessary. 3.Face-to-face contact does not make things happen. 4.Technology is not an aid at all. 5.Some people communicate more through their computers than face to face. Part 2 You will hear part of a presentation about Marks and Spencer.As you listen,answer questions 6—10.(10 points) Marks and Spencer,the UK's leading retailer,was founded in 1884 by Michael Marks and has grown from being a market stall in Leeds to being a vey successful international retailer. They have 6.stores worldwide,employing a total of 68,208 people,7.of whom work in the UK. Last year turnover rose by 8.4%to f7,841.9 million and group profit before tax was ￡1，l02 million,an increase of8.%. In the same 12-month period,earnings per share went up to 26.7p and dividends per share were 9.p,up 14.01%. 880
Paper 1 Listening Test (30 points) Information for candidates • There are three parts to the test and you will hear each part twice. • There will be a pause before each part to allow you to look through the questions and other pauses to let you think about your answers. • Write your answers on the Answer Sheet. Part 1 You will hear a short talk. As you listen , mark the following statements True or False according to the information you have heard. (10 points) 1. Technology can make some workers lazy. 2. People should not work from home unless it is necessary. 3. Face-to-face contact does not make things happen. 4. Technology is not an aid at all. 5. Some people communicate more through their computers than face to face. Part 2 You will hear part of a presentation about 1\哑 and Spencer. As you listen , answer questions 一10. (1 0 points) Marks and Spencer, the UK's leading retailer, was founded in 1884 by Michael Marks and has grown from being a market stall in Leeds to beil)g a vey successful international retailer. They have 6. stores worldwide , employing a total of 68 ,208 people , 7. of whom work in the UK. Last year turnover rose by 8. 4% to £ 7,841. 9 million and group profit before tax was £ 1, 102 million , an increase of 8. %. In the same 12-month period , earnings per share went up to 26. 7p and dividends per share were 9. 880 p , up 14.01%
Marks and Spencer made a contribution of some f10 million to the community last year,and the company won the Queen's Award for Export Achievement for the fifth time. They currently have 10.shareholders;why don't you join them? Part 3 You are going to listen to part of a conversation.Choose the best answer to what you learn from the conversation.(10 points) 11.Jenny is a research student looking at the impact of email A.on the workplace B.on education C.on her own business 12.Jenny's research showed that people used email because A.it was simple B.it allowed them to communicate C.it made communication simpler 13.On average people send A.one email per day B.up to ten emails per day C.more than ten emails per day 14.People use email mainly A.to gossip B.to maintain professional and personal relations C.to avoid writing letters 15.People are communicating at greater length because A.of the different time differences B.they don't have time to sit down and write letter C.they are comfortable with technology 881
• Marks and Spencer made a contribution of some £10 million to the community last year, and the company won the Queen's Award for Export Achievement for the fifth time. They currently have 10. shareholders; why don' t you join them? Part 3 You are going to listen to part of a conversation. Choose the best answer to what you learn from the conversation. (10 points) 11. Jenny is a research student looking at the impact of email A. on the workplace • • B. on education C. on her own business 12. Jenny' s research showed that people used email because A. it was simple B. it allowed them to communicate C. it made communication simpler 13. On average people send A. one email per day B. up to ten emails per day C. more than ten emails per day 14. People use email mainly A. to gossip B. to maintain professional and personal relations C. to avoid writing letters 15. People are communicating at greater length because A. of the different time differences B. they don' t have time to sit down and write letter C. they are comfortable with technology • • 881
Paper 2 Vocabulary and Structure (30 points) I.Match the words on the left with their definitions on the right.(8 points) 16.dividend (a)the place where a public event or meetings happens 17.venue (b)an owner of shares in a business (c)a deception deliberately practiced in order to secure unfair or 18.survive unlawful gain 19.pane (d)a group of people gathered to plan or discuss an issue 20.shareholder (e)small portable computer (f)a share of profits received by a stockholder or by a policyholder 21.fraud in a mutual insurance society 22.laptop (g)the name of a product or sometimes the name of a company 23.brand (h)to remain alive or in existence II.Choose a word from the list for each space in the passage below.Make changes if necessary. (22 points) manage post to arrange reach enclose require moreover study would particularly Dear Mr.Sellers, With reference to your advertisement in the Independent on 21 April,I would like to apply for the 24.of Project Manager with your company. I am 35 years old and I have considerable experience in engineering in both the public and private sector managing overseas construction projects.25.,I have recently completed a course on Management and Communication and I am currently 26.for an MA degree in Engineering Management.This experience has enabled me to develop the necessary leadership and communication skills to 27.multi-disciplined construction teams.I am 28.interested in the position you are offering as I 29.like to become more involved with building refurbishment projects. I would be grateful if you could 30.an interview as soon as possible as I am going abroad next month.I can be 31.at the above address.I am available to start work from 1 June.Please find 32.my CV.Please do not hesitate to contact me if you 33.any 882
Paper 2 Vocabulary and Structure (30 points) I. Match the words on the left with their definitions on the right. (8 points) 16 . dividend (a) the place where a public event or meetings happens 17. venue (b) an owner of shares in a business 18. survive (c) a deception deliberately practiced in order to secure unfair or unlawful gain 19. pane a group of people gathered to plan or discuss an iss ρ~ 20. shareholder (e) small portable computer 21. fraud ({) a share of profits received by a stockholder or by a policyholder in a mutual insurance society 22. laptop (g) the name of a product or sometimes the name of a company 23. brand (h) to remain alive or in existence II. Choose a word from the list for 四ch space in the passage below. Make changes if necessary. (22 points) manage moreover post study to would arrange particularly reach enclose require Dear Mr. Sellers, With reference to your advertisement in the Independent on 21 April , I would like to apply for the 24. of Project Manager with your company. I am 35 years old and I have considerable experience in engineering in both the public and private sector managing overseas construction projects. 25. , I have recently completed a course on Management and Communication and I am currently 26. for an MA degree in Engineering Management. This experience has enabled me to develop the necessary leadership and communication skills t027. multi-disciplined construction teams. I am 28. interested in the position you are offering as I 29. like to become more involved with building refurbishment projects. I would be grateful if you could 30. an interview as soon as possible as I am going abroad next month. I can be 31. at the above address. I am available to start work from 1 June. Please find 32. 882 my CV. Please do not hesitate to contact me if you 33. any
further information. I look forward 34.hearing from you. Yours sincerely, Anne Alexander Paper 3 Short-Answer Questions.(15 points) Answer the following questions based on what you have learned from the textbook.You should use complete sentences.(15 points) 35.What sort of information is supposed to be included in your CV? 36.What is a tall structure,and what is a flat structure? 37.What does SMART stand for? Paper 4 Reading (25 points) Passage 1 (15 points) Read the following text and answer questions 38-42. My Keyboard and Mouse Are Hurting Me Despite the promise of voice recognition,the vast majority of us still peck at a keyboard and push around a mouse to get our computers to do what we want. Voice recognition,except for those unable to use their hands,remains a slower,less- productive input technology. I recently went on an odyssey(冒险旅行)in search of the perfect input device,tired of the wear and tear on my body that my current setup was causing.I was periodically pinching nerves on the same side of my neck as the arm I used to reach for my ergonomic mouse.The pain would last only a day or two,but it was a warning. Computer mice cause the most computer injuries,says Deborah Quilter,author of The Repetitive Strain Injury Recovery Book.From having previously tested out different mice and trackballs,I concluded it wasn't my mouse itself that was causing me problems but my 883
further information. I look forward 34. Yours sincerely , Anne Alexander hearing from you. Paper 3 Short-Answer Questions. 05 points) Answer the following questions based on what you have learned from the textbook. You should use complete sentences. (1 5 points) 35. What sort of information is supposed to be included in your CV? 36. What is a tall structure , and what is a flat structure? 37. What does SMART stand for? Paper 4 Reading (25 points) 田sage 1 05 points) Read the folJowing text and answer questions 38-42. My Keyboard and Mouse Are Hurting Me Despite the promise of voice recognition , the vast majority of us still peck at a keyboard and push around a mouse to get our computers to do what we want. Voice recognition , except for those unable to use their hands, remains a slower , lessproductive input technology. I recently went on an odyssey( 旅行 in search of the perfect input device , tired of the wear and tear on my body that my current setup was causing. I was periodically pinching nerves on the same side of my neck as the arm I used to reach for my ergonomic mouse. The pain would last only a day or two , but it was a warning. Computer mice cause the most computer injuries, says Deborah Quilter, author of The Repetitive Strain Injury Recovery Book. From having previously tested out different mice and trackballs, I concluded it wasn't my mouse itself that was causing me problems but my 883
repetitively reaching for it. So I hunted around for keyboards with built-in pointing devices,which would let me keep my arms close to my body,and for other ways to heal myself.The good news is that I believe I've succeeded,even though I didn't find the perfect solution.The bad news is that my solution may not work for you.Though we all share much of our physiology,we're all different as well.On the other hand,perhaps one of the products I looked at that didn't work for me will work for you. Perfection could be had by finding a company to design a single keyboard to my exact specifications.No such luck.DS International of Glendale,Ariz.,requires a minimum order of 500 keyboards,with development costs typically ranging from 50,000 to $75,000 per project and manufacturing costs added to this. Whatever your hardware,reducing the use of your pointing device-mouse or otherwise-can help..What's more,despite the ergonomics(人体工程学)of pointing devices built into keyboards,you can't move around as quickly with them as you can with a separate mouse. Keyboard shortcuts are one solution,though they require you to memorize them.At the most basic,for instance,pressing the Control and S keys saves a file,preventing you from having to move the mouse pointer to the File menu and select Save. Questions38一42 38.How does the author look at voice recognition? 39.Why did the author look for the perfect input device? 40.According to the author,what actually caused the computer injuries? 41.What kind of keyboards did the author find to solve the problem that a computer mouse causes? 42.Why don't we have the luck to find a company to design a single keyboard to our exact specification? 884
repetitively reaching for it. So I hunted around for keyboards with built-in pointing devices, which would let me keep my arms close to my body , and for other ways to heal myself. The good news is that I believe I've succeeded , even though I didn't find the perfect solution. The bad news is that my solution may not work for you. Though we all share much of our physiology , we're all different as well. On the other hand , perhaps one of the products I looked at that didn' t work for me will work for you. Perfection could be had by finding a company to design a single keyboard to my exact specifications. No such luck. DS International of Glendale , Ariz. , requires a minimum order of 500 keyboards, with development costs typically ranging from $ 50 ,000 to $ 75 ,000 per project and manufacturing costs added to this. Whatever your hardware , reducing the use of your pointing device - mouse or otherwise - can help. What's more , despite the ergonomicsC人体工程 of pointing devices built into keyboards, you can' t move around as quickly with them as you can with a separate Keyboard shortcuts are one solution , though they require you to memorize them. At the most basic , for instance , pressing the Control and S keys saves a file , preventing you from having to move the mouse pointer to the File menu and select Save. Questions 38-42 38. How does the author look at voice recognition? 39. Why did the author look for the perfect input device? 40. According to the author , what actually caused the computer injuries? ,11. What kind of keyboards did the author find to solve the problem that a computer mouse causes? 42. Why don't we have the luck to find a company to design a single keyboard to our exact specification? 884
Passage 2 (10 points) Perspective:the myth of the global executive The vast majority of even the biggest companies still have a culture rooted in their country of origin.Changing that is one of the biggest challenges to becoming genuinely global. The aim is now to employ local managers who have been imbued with the culture of the organization.The trick is to achieve a balance:to combine the strength of local knowledge with global reach. Richard Greenhalgh,head of management development and training at the Anglo-Dutch consumer group Unilever,says,You need a balance between having a very international cadre and having a national presence. Lowell Bryan,a senior partner with McKinsey in New York agrees.'Though you may want to rotate people,he says,'you tend to find they're most effective back in their home country.'The global executive,in fact,may be something of a myth. In addition the increase in dual-career families makes it more difficult to move people around,'There is often a window of opportunity for people to go abroad,but in many cases it's for four years,says Mr.Greenhalgh.'Then the partner wants to resume a career or the children have to be educated,so they return.' However global the company may be,it remains necessary to manage people differently in different countries. Given the importance of local cultures within the global company,an obvious question is how to appraise and identify talent around the world on a consistent basis.Unilever,Mr. Greenhalgh says,has been working on this for the past four years.We've been developing a set of 11 management competencies we can use worldwide,'he says.'The aim is to have a clear objective measure of potential.We measure such things as entrepreneurial drive,the 885
Passage 2 (10 points) Persp配tive: the myth of the global executive The vast majority of even the biggest companies still have a culture rooted in their country of origin. Changing that is one of the biggest challenges to becoming genuinely global. The aim is now to employ local managers who have been imbued with the culture of the organization. The trick is to achieve a balance: to combine the strength of local knowledge with global reach. Richard Greenhalgh , head of management development and training at the Anglo-Dutch consumer group U nilever, says, ‘You need a balance between having a very international cadre and having a national presence. ' Lowell Bryan , a senior partner with McKinsey in New York agrees. ‘Though you may want to rotate people , ' he says , ‘you tend to find they're most effective back in their home country. 'The global executive , in fact , may be something of a myth. In addition the increase in dual-career families makes it more difficult to move people around , 'There is often a window of opportunity for people to go abroad , but in many cases it's for four years,' says Mr. Greenhalgh. ‘Then the partner wants to resume a career or the children have to be educated , so they return. ' However global the company may be , it remains necessary to manage people differently in different countries. Given the importance of local cultures within the global company , an obvious question is how to appraise and identify talent around the world on a consistent basis. Unilever, Mr. Greenhalgh says, has been working on this for the past four years. ‘We' ve been developing a set of 11 management competencies we can use worldwide ,' he says. ‘The aim is to have a clear objective measure of potential. We measure such things as entrepreneurial drive , the 885
ability to lead and develop others,and integrity.That makes up a common core of behaviors.We've tested it,and so far it seems to be culturally transferable.' The final issue is one of communication within the global company.The personal computer,naturally,is vital.But here too,there is a paradox.According to Steve Redwood of Price Waterhouse,quite a few companies are using technology to install what he calls buffers'.'They use it to provide time for reflection and understanding,and avoid possible loss of face,he says.'In the Asia Pacific region,the worst possible thing is to bring someone into the room and present them with a question they can't answer. In other words the idea that the global company represents faceless conformity is the opposite of the truth.The companies which succeed in being global will be those which best understand how to manage diversity. Mark the following statements True or False according to the information provided in the text. 43.International companies still tend to have the culture of the home country. 44.It is easy for them to change this culture. 45.Increasingly local managers are being replaced. 46.People tend to be most effective when they work in their country of origin. 47.Family circumstances affect the way people can work globally. 886
ability to lead and develop others, and integrity. That makes up a common core of behaviors. We've tested it , and so far it seems to be culturally transferable. ' The final issue is one of communication within the global company. The personal computer, naturally , is vital. But here too , there is a paradox. According to Steve Redwood of Price Waterhouse , quite a few companies are using technology to install what he calls ‘ buffers '.‘T hey use it to provide time for reflection and understanding , and avoid possible loss of face , ' he says. ‘In the Asia Pacific region , the worst possible thing is to bring someone into the room and present them with a question they can' t answer. ' In other words the idea that the global company represents faceless conformity is the opposite of the truth. The companies which succeed in being global will be those which best understand how to manage diversity. Mark the following statements True or False according to the information provided in the text. 43. International companies still tend to have the culture of the home country. 44. It is easy for them to change this culture. 45. Increasingly local managers are being replaced. 46. People tend to be most effective when they work in their country of origin. 47. Family circumstances affect the way people can work globally. 886
试卷代号：1143 座位号口 中央广播电视大学2011一2012学年度第二学期“开放本科”期末考试 商务英语（上）试题答题纸 2012年7月 号 题 Paperl Paper2 Pater3 Paper4 总分 得分 Paper 1 Listening Test (30 points) 得分 评卷人 1. 2. 3. 4. 5. 6. 1. 8. 9. 10. 11. 12. 13. 14. 15. Vocabulary and Structure (30 Paper 2 得分 评卷人 points I.(8 points) 16. 17. 18. 19. 20. 21. 22. 23. Ⅱ.(22 points) 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 887
试卷代号 1 1 座位号 中央广播电视大学 11 2012 学年度 二学期 本科 商务英语(上)试题答题纸 2012 年7 Paper1 Paper2 Pater3 Paper4 ，总 Paper 1 Listening Test (30 points) 评卷人 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Vocabulary and Structure (30 Paper 2 评卷人 points) I. (8 points) 16. 17. 18. 19. 20. 21. 22. 23. IT. (22 points) 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 887
Short-Answer Questions (15 Paper 3 得分 评卷人 points) 35. 36. 37. Paper 4 Reading (25 points) 得分 评卷人 Passage 1 (15 points) 38. 39. 40. 41. 42. Passage 2 (10 points) 43. 44. 45. 46. 47. 888
Short-Answer Qu ns (15 Paper 3 评卷人 points) 35. 36. 37. Paper 4 Reading (25 points) 评卷人 Passage 1 (1 5 points) 38. 39. 40. 41. 42. Passage 2 (10 points) 43. 44. 45. 46. 47. 888
