《当代商学概论（英）》课程教学大纲 一、课程基本信息 课程代码：16162702 课程名称：当代商学概论（英） 英文名称：Introduction to Contemporary Business 课程类别：专业课 学时： 32 学 分：2学分▲ 适用对象：翻译/商务专业本科生 考核方式：考察 先修课程：无 二、课程简介 本课程为商务专业课程，在第二或三学期开设，是培养商务英语专业本科二年 级学生商务英语专业素质的重要课程。本课程设计者在借鉴国外商学理论研究前沿 成果的基础上，以创新的国际商学理论框架和驾取国际商务全局的眼光，结合中国 国际商务的国情，针对国内商学理论研究的需求和外语教育的实际，通过长期理论 探索、案例分析与教学实践，凝结成体系科学、知识完备、具有本土化特色的商务 理论教学框架。 The course is a major course to be offered in the third semester to English majors who major in business English to enhance their professional competence.It is a significant part of their curriculum that aims to form a scientific,systematic and complete teaching framework with local characteristics,which learns from foreign business theories, nnovative global business theoretical framework and visions combined with Chinese local business condition,demands of domestic business researches and foreign language education through theoretical exploration,case analysis and teaching practice in the long- term. 三、课程性质与教学目的 该专业课程在教学上将理论教学和案例研究相结合，旨在帮助学生对相关经济 管理知识形成理性的和基础的全面认识，并能尝试将理论应用于对实践的分析，乃 至对今后工作的指导。教学中特别强调教学内容与社会实践的紧密结合，努力培养 学生作为管理者的责任感和竞争意识。教师除在教学过程中大量引用国际企业典型 案例进行教学之外，还根据本国实际例举我国相关案例进行实例分析
1 《当代商学概论（英）》课程教学大纲 一、课程基本信息 课程代码：16162702 课程名称：当代商学概论（英） 英文名称：Introduction to Contemporary Business 课程类别： 专业课 学 时： 32 学 分： 2 学分▲ 适用对象: 翻译/商务专业本科生 考核方式： 考察 先修课程： 无 二、课程简介 本课程为商务专业课程，在第二或三学期开设，是培养商务英语专业本科二年 级学生商务英语专业素质的重要课程。本课程设计者在借鉴国外商学理论研究前沿 成果的基础上，以创新的国际商学理论框架和驾驭国际商务全局的眼光，结合中国 国际商务的国情，针对国内商学理论研究的需求和外语教育的实际，通过长期理论 探索、案例分析与教学实践，凝结成体系科学、知识完备、具有本土化特色的商务 理论教学框架。 The course is a major course to be offered in the third semester to English majors who major in business English to enhance their professional competence. It is a significant part of their curriculum that aims to form a scientific, systematic and complete teaching framework with local characteristics, which learns from foreign business theories, innovative global business theoretical framework and visions combined with Chinese local business condition, demands of domestic business researches and foreign language education through theoretical exploration, case analysis and teaching practice in the longterm. 三、课程性质与教学目的 该专业课程在教学上将理论教学和案例研究相结合，旨在帮助学生对相关经济 管理知识形成理性的和基础的全面认识，并能尝试将理论应用于对实践的分析，乃 至对今后工作的指导。教学中特别强调教学内容与社会实践的紧密结合，努力培养 学生作为管理者的责任感和竞争意识。教师除在教学过程中大量引用国际企业典型 案例进行教学之外，还根据本国实际例举我国相关案例进行实例分析
四、教学内容及要求 Chapter 1 Contemporary Business:Some Basic Concepts (一)目的与要求 of life to types of (二)教学内容 1.主要内容：基本概念和知识点 1.1Business and business people 1.2 Economic Systems 1.2.1 Market economies onomie Socialist marketec 1.3 Ee nomy orces Affecting Business 1333 1 4 The p And Dem socio-cultural environment: 1.4.2 The economic environment: 1.4.3 The political environment: 1.4.4 The technological environment 1.4.5 The competitive environment; 1.4.6 The physical environment 1.4.7 The global business environment 1.5 How Government Affects Business Activities 2.问题与应用（能力要求） 1.Explain the mechanism of economic forces affecting business.Describe the role competition plays in a market economy? 2.Explain the theory of supply and demand.How does the relationship between supply and demand affect business activities? 3.How are business environments categorized?How is each category of environment related to business activities,and how may business be affected by a combination of them? (三)思若与实践 Over the ast fer decades e shifted fro nla my.Can you ex (四)教学方法与手段 课堂讲授、多媒体教学、网络辅助教学、分组讨论、课堂讨论 Chapter 2 Sole Proprietorship and Partnership
2 四、教学内容及要求 Chapter 1 Contemporary Business: Some Basic Concepts (一）目的与要求 1．How business is an economic activity and a way of life 2．Business environments and their changes affect business now and in the future 3．Four major economic roles the government is supposed to play; different types of economic systems and how economic forces affect business （二）教学内容 1.主要内容;基本概念和知识点 1.1 Business and business people 1.2 Economic Systems 1.2.1 Market economies 1.2.2 Planned economies 1.2.3 Mixed economies 1.2.4 Socialist market economy 1.3 Economic Forces Affecting Business 1.3.1 Competition 1.3.2 Supply And Demand 1.4 The Business Environment 1.4.1 The socio-cultural environment; 1.4.2 The economic environment; 1.4.3 The political environment; 1.4.4 The technological environment 1.4.5 The competitive environment; 1.4.6 The physical environment 1.4.7 The global business environment 1.5 How Government Affects Business Activities 2.问题与应用（能力要求） 1. Explain the mechanism of economic forces affecting business. Describe the role competition plays in a market economy? 2. Explain the theory of supply and demand. How does the relationship between supply and demand affect business activities? 3. How are business environments categorized? How is each category of environment related to business activities, and how may business be affected by a combination of them? (三）思考与实践 Over the past few decades, some countries have shifted from planned economy to market economy. Can you explain why this has occurred and what the trend is for the future? （四）教学方法与手段 课堂讲授、多媒体教学、网络辅助教学、分组讨论、课堂讨论 Chapter 2 Sole Proprietorship and Partnership
(一)目的与要求 1.some general knowledge ofsmall businesses and their importance to the society 2.about entrepreneurship.entrepreneurial teams and personal qualities of an entrepreneur 3.about sole proprietorship and the advantages and disadvantage of being a sole proprietor 4.different types of partnership and the advantages and disadvantage of forming a partnership (一)教学内刻 1.主要内容：基本概念和知识点 2.1 Aspects of Small Businesses: 2 11 Some basic facts about small businesses 2 1 2 Get prepared to lean into your business 2.1.3 Three common ways of establishing a small business 2.1.4 Small business operations and management 2.1.5 Contributions of small business to the society 2.2 Entrepreneurs and Entrepreneurship 2.2.1 Entrepreneurs and entrepreneurial teams 23 .2 Entrepreneurial characteristics:personal qualities of an entrepreneur 23.2 Disa tnershin 243E te ofa ao 2 44 Advan 2.问题与应用（能力要求） 1.What is a small business?What are the standards for classifying small businesses? What key y factors ically contribute to the success and failure all businesses? 2.Whar are th three maior ways of starting a small bus ses hecoming increasingly in 3.What is an entrepreneur and what is entrepreneurship?What qualities make a successful entrepreneur? 4.What are the major forms of business organization?Specify each form of business organization. 5.Describe the characteristics of a sole proprietorship?What are the principal vantages of being a sole proprietor franchising? Most peop e are familiar with franchised fast-food resta urants Can Iwhat type of ing they are anc er types of franchising th re are are th r types of lo you determine whethe (三)思考与实践 If you intend to start your business,would you prefer to buy an existing business or start your own business from scratch?Why?What qualities would make you a
3 (一）目的与要求 1. some general knowledge of small businesses and their importance to the society 2.about entrepreneurship, entrepreneurial teams and personal qualities of an entrepreneur 3. about sole proprietorship and the advantages and disadvantage of being a sole proprietor 4. different types of partnership and the advantages and disadvantage of forming a partnership （二）教学内容 1. 主要内容;基本概念和知识点 2.1 Aspects of Small Businesses： 2.1.1 Some basic facts about small businesses 2.1.2 Get prepared to leap into your business 2.1.3 Three common ways of establishing a small business 2.1.4 Small business operations and management 2.1.5 Contributions of small business to the society 2.2 Entrepreneurs and Entrepreneurship 2.2.1 Entrepreneurs and entrepreneurial teams 2.2.2 Entrepreneurial characteristics: personal qualities of an entrepreneur 2.3 Sole Proprietorship 2.3.1 Advantages of sole proprietorship 2.3.2 Disadvantages of sole proprietorship 2.4 Partnership 2.4.1 Major types of partnership 2.4.2 Steps of establishing a partnership 2.4.3 Elements of a good partnership agreement 2.4.4 Advantages and disadvantage of partnership 2. 问题与应用（能力要求） 1. What is a small business? What are the standards for classifying small businesses? What key factors typically contribute to the success and failure of small businesses? 2.What are the three major ways of starting a small business? Why are small businesses becoming increasingly important in modern society? 3.What is an entrepreneur and what is entrepreneurship? What qualities make a successful entrepreneur? 4.What are the major forms of business organization? Specify each form of business organization. 5.Describe the characteristics of a sole proprietorship? What are the principal advantages and disadvantages of being a sole proprietor? 6.What is franchising? Most people are familiar with franchised fast-food restaurants. Can you tell what type of franchising they are and what other types of franchising there are? 7.What are the major types of partnerships? On what bases do you determine whether to form a partnership? How do you form a partnership? (三） 思考与实践 If you intend to start your business, would you prefer to buy an existing business or start your own business from scratch? Why? What qualities would make you a
successful entrepreneur? (四)教学方法与手段 课堂讲授、多媒体教学、网络辅助教学、分组讨论、课堂讨论 Chapter 3 Corporation Start-up and Expansion (一)目的与要求 1.major types of corporations and other for ms of business organization 2.what are advantages and disadvantages of forming general corporations 3.major steps of launching a corporation and its structure and govemance (二)教学内容 1.主要内容：基本概念和知识点 ationsanheatons ects of 3.2C0 eir common characteristics 314 Othe f corporati s in the U.S. e 3.2 Advantag ges of general corporations rat Disadvantages of gener 3.3 The Establishment and Corporate Structure of a Corporation 3.3.1 Steps of launching a corporation 3.3.2 Corporate structure 3.5 Other Types of Business Organization 2.问题与应用（能力要求） 1.Try to define what corporation is,what are the major types and describe their should be taken to incor porate a business?what are the advantages and disadvantages of incorporating a business? 3.Describe the corporate structure of a corporation and the respective functions of three levels of governance 4.What are the other types of business organization in addition to sole proprietorship,partnership and corporation.Describe each of them and analyze their ad vantages and disadvantages (三)思考与实践 Suppose you have been quite successful in running a Chinese fast-food restaurant in Guangzhou and want to expand into other neighboring regions.What form of ownership should your new enterprise take and why? (四)教学方法与手段 课堂讲授、多媒体教学、网络辅助教学、分组讨论、课堂讨论
4 successful entrepreneur? （四）教学方法与手段 课堂讲授、多媒体教学、网络辅助教学、分组讨论、课堂讨论 Chapter 3 Corporation Start-up and Expansion (一）目的与要求 1.major types of corporations and other for ms of business organization 2.what are advantages and disadvantages of forming general corporations 3. major steps of launching a corporation and its structure and governance （二）教学内容 1. 主要内容;基本概念和知识点 3.1 Basic Aspects of Corporations 3.1.1 Corporations and their common characteristics 3.1.2 Classification of corporations 3.1.3 Major types of corporations in the U.S. 3.1.4 Other types of corporations 3.2 Advantages and disadvantages of general corporations 3.2.1 Advantages of general corporations 3.2.2 Disadvantages of general corporations 3.3 The Establishment and Corporate Structure of a Corporation 3.3.1 Steps of launching a corporation 3.3.2 Corporate structure 3.5 Other Types of Business Organization 2. 问题与应用（能力要求） 1. Try to define what a corporation is, what are the major types and describe their common characteristics. 2. What steps should be taken to incorporate a business? What are the advantages and disadvantages of incorporating a business? 3. Describe the corporate structure of a corporation and the respective functions of three levels of governance. 4. What are the other types of business organization in addition to sole proprietorship, partnership and corporation. Describe each of them and analyze their advantages and disadvantages. (三）思考与实践 Suppose you have been quite successful in running a Chinese fast-food restaurant in Guangzhou and want to expand into other neighboring regions. What form of ownership should your new enterprise take and why? （四）教学方法与手段 课堂讲授、多媒体教学、网络辅助教学、分组讨论、课堂讨论
Chapter 4 Social Responsibility and Business Behavior (一)目的与要求 1.corporate social responsibility and organizational ethics and their significance 2.ways individuals develop their personal codes of ethics and ethical issues affect business 3.basic approaches to ethical decision making and steps of making good ethical decisions how to manage and implement corporate social responsibility (二)教学内容 1.主要内容：基本概念和知识点 41 ng corpo espo 4.1.2Th ess an nd society 4.2 do for pza with nal morals 4.2.2 Organizational ethics begins with top management 4231 egality is only the first and final ethical desideratum 4.3 Ethical Behavior and Corporate Decisions 4.3.1 Identify the nature of ethics and ethical issues 4.3.2 Ethical dilemmas and ethical lapses 4.3.3 Basic approaches to ethical decision making 4.3.4 Steps of making sound ethical decisions 4.4 Management of Corporate Social Responsibility ocial Responsibilit 451A sing yo 4.5.3c1ari ng your CSR ng yo CSR D 句用能为要 programs and evaluating performance What are the areas o social responsibility with which businesses should be c 2.De e ne ethical dilemmas and ethical lapses.Cite examples to illustrate thei What is the relation be nd the hasi hes ethical decisions? 4.Why is the implementation of corpo orate social responsibility becoming increasingly important to the business development? (三)思考与实践 Should a company operating intemationally adopt a single standard of ethical
5 Chapter 4 Social Responsibility and Business Behavior (一）目的与要求 1. corporate social responsibility and organizational ethics and their significance 2. ways individuals develop their personal codes of ethics and ethical issues affect business 3. basic approaches to ethical decision making and steps of making good ethical decisions 4. how to manage and implement corporate social responsibility （二）教学内容 1. 主要内容;基本概念和知识点 4.1 Corporate Social Responsibility and its Importance 4.1.1 Defining corporate social responsibility 4.1.2 The importance of CSR to business and society 4.2 Personal and Organizational Ethics 4.2.1 Ethical behavior begins with personal morals 4.2.2 Organizational ethics begins with top management 4.2.3 Legality is only the first and final ethical desideratum 4.3 Ethical Behavior and Corporate Decisions 4.3.1 Identify the nature of ethics and ethical issues 4.3.2 Ethical dilemmas and ethical lapses 4.3.3 Basic approaches to ethical decision making 4.3.4 Steps of making sound ethical decisions 4.4 Management of Corporate Social Responsibility 4.4.1 Factors affecting corporate social responsibility management 4.4.2 Setting corporate ethical standards 4.4.3 Social accounting and auditing 4.5 Implementation of Corporate Social Responsibility 4.5.1 Assessing your CSR situation 4.5.2 Designing your CSR strategies 4.5.3 Clarifying your CSR commitments； 4.5.4 Implementing your CSR programs and evaluating performance 2. 问题与应用（能力要求） 1. What are the major areas of social responsibility with which businesses should be concerned? How do they affect business growth? 2. Define ethical dilemmas and ethical lapses. Cite examples to illustrate their differences. 3. What is the relation between personal ethics and organizational ethics? What are the basic approaches to ethical decisions? What steps should be taken to make sound ethical decisions? 4. Why is the implementation of corporate social responsibility becoming increasingly important to the business development? (三） 思考与实践 Should a company operating internationally adopt a single standard of ethical
(四)教学方法与手段 课堂讲授、多媒体教学、网络辅助教学、分组讨论、课堂讨论 Chapter 5 International Trade and Global Markets (一)目的与要 1.major reasons for international trade and major forms of international business activity 2.multinational corporations and their advantages and disadvantages 3.international trade balance and international trade finance 4.international trade barriers,trade agreements,organizations and blocs (二)教学内容 1.主要内容：基本概念和知识点 5.1 International Trade and Reasons for International Trade: 5.1.1 Defining interational trade 5.1.2 Reasons for intemational trade: 5.1.3 Possible benefits of international trade 5.2 Forms of International Business Activity 5.2.1 Importing and exporting 5.2.2 International licensing 5.2.3 International franchising: 5.2.4 International strategic alliances and joint ventures 5.2.5 Running wholly owned facilities 5.3 Multinational Corporations 5.3.I Defining multinational corporations 54 Disad vantages of mul tinational corporations 4 5 42 Trade 5.4.3 Balar sand rpluses 5 4 4 Exchang atey ments 5 4 5 International trade finance 55 barriers to international trade 5.5.1Tariff:5.5.2 Quota 5.5.3 Subsidies 5.5.4 "Voluntary?export restraint 5.5.5 Exchange controls and export controls5.5.6 Embargoes 5.5.7 Unfair trade practices 5 6 Trade agree nents.Organizations and Blocs 5.6.1 The General Agreement on Tariffs and Trade and The World Trade Organization:5.6.2 The Asia Pacific Economic Cooperation Council:5.6.3 Other ma interational trading blocs 5.6.4 Unilateral trade privileges 5.6.5 Intermational Trade Finance and organizations 6
6 conduct or to adapt to local conditions? Under what kinds of conditions might each approach be preferable? （四）教学方法与手段 课堂讲授、多媒体教学、网络辅助教学、分组讨论、课堂讨论、 Chapter 5 International Trade and Global Markets (一）目的与要 1. major reasons for international trade and major forms of international business activity 2. multinational corporations and their advantages and disadvantages 3. international trade balance and international trade finance 4. international trade barriers, trade agreements, organizations and blocs （二）教学内容 1. 主要内容;基本概念和知识点 5.1 International Trade and Reasons for International Trade： 5.1.1 Defining international trade 5.1.2 Reasons for international trade； 5.1.3 Possible benefits of international trade 5.2 Forms of International Business Activity 5.2.1 Importing and exporting 5.2.2 International licensing 5.2.3 International franchising； 5.2.4 International strategic alliances and joint ventures 5.2.5 Running wholly owned facilities 5.3 Multinational Corporations 5.3.1 Defining multinational corporations 5.3.2 Advantages of multinational corporations 5.3.3 Disadvantages of multinational corporations 5.4 International Trade Balance and Finance 5.4.1 Balance of trade 5.4.2 Trade deficits and surpluses 5.4.3 Balance of payments 5.4.4 Exchange rates 5.4.5 International trade finance 5.5 Barriers to International Trade 5.5.1Tariff；5.5.2 Quota 5.5.3 Subsidies 5.5.4 “Voluntary?export restraint 5.5.5 Exchange controls and export controls 5.5.6 Embargoes 5.5.7 Unfair trade practices 5.6 Trade Agreements, Organizations and Blocs 5.6.1 The General Agreement on Tariffs and Trade and The World Trade Organization; 5.6.2 The Asia Pacific Economic Cooperation Council; 5.6.3 Other major international trading blocs 5.6.4 Unilateral trade privileges 5.6.5 International Trade Finance and organizations
2.问题与应用（能力要求） 1.What are the major areas of social responsibility with which businesses should be concerned?How do they affect business growth? 2.Define ethical dilemmas and ethical lapses.Cite examples to illustrate their 然6品 4.Why is the implementation of corporate social responsibility becoming anttoth busnes developm? Should conduc ach appr ble (四)教学方法与手段 课堂讲授、多媒体教学、网络辅助教学、分组讨论、课堂讨论 五、各教学环节学时分配 教学环节 乡 少 小 教学时数 实验 其他教 学环节 课 课程内容 第一章 6 第二章 第三章 第四章 1 5 1 6 第五章 期末考试 合计 27 32 六、推荐教材和教学参考资源 1.Xi Jinping,2018,XI JINPING The Governance of China(Second Edition), Foreign Languages Press Co.Ltd 2.Pearce,John A.and Richard B.Robinson,1997,Strategic Management:Formulation, Implementation and Control(Sixth Edition),The McGraw-Hill Companies,Inc. 3.Lewis,Pamela S.et al,1998,Management:Challenges in the 21st Century,South- Western College Publishing
7 2. 问题与应用（能力要求） 1. What are the major areas of social responsibility with which businesses should be concerned? How do they affect business growth? 2. Define ethical dilemmas and ethical lapses. Cite examples to illustrate their differences. 3. What is the relation between personal ethics and organizational ethics? What are the basic approaches to ethical decisions? What steps should be taken to make sound ethical decisions? 4. Why is the implementation of corporate social responsibility becoming increasingly important to the business development? (三） 思考与实践 Should a company operating internationally adopt a single standard of ethical conduct or to adapt to local conditions? Under what kinds of conditions might each approach be preferable? （四）教学方法与手段 课堂讲授、多媒体教学、网络辅助教学、分组讨论、课堂讨论 五、各教学环节学时分配 教学环节 教学时数 课程内容 讲 课 习 题 课 讨 论 课 实验 其他教 学环节 小 计 第一章 5 1 6 第二章 5 1 6 第三章 5 1 6 第四章 5 1 6 第五章 5 1 6 期末考试 2 2 2 合计 27 7 32 六、推荐教材和教学参考资源 1. Xi Jinping, 2018, XI JINPING The Governance of China(Second Edition), Foreign Languages Press Co.Ltd 2. Pearce, John A. and Richard B. Robinson, 1997, Strategic Management: Formulation, Implementation and Control (Sixth Edition), The McGraw-Hill Companies, Inc. 3. Lewis, Pamela S. et al, 1998, Management: Challenges in the 21st Century, SouthWestern College Publishing
ss,South-We Publishing Bovd.Harper Weta 19 Narken Management.The McGHill Companies Inc. 6.Lamb,Charles W.et al,199,Marketing (Fourth Edition),South-Westem College Publishi MManwgemet Coneepls n arthur a and A I Strickland II 1999 Strate 8.Mishkin,Frederic S.,2001,The Economics of Money,Banking.and Financial Markets (Sixth Edition),Addison Wesley. 9.Ebert,Ronald J.and Ricky W.Griffin,2000,Business Essentials(Third Edition), Prentice-Hall,Inc. 10.Nickels,William G.et al,1999,Understanding Business(Fifth Edition),The McGraw-Hill Companies,Inc. 七、其他说明 大纲修订人：彭敬 修订日期：2021年12月 大纲审定人：火敬 审定日期：2021年12月
8 4. Madura, Jeff, 1998, Introduction to Business, South-Western College Publishing 5. Boyd, Harper W. et al, 1998, Marketing Management, The McGraw-Hill Companies, Inc. 6. Lamb, Charles W. et al, 1998, Marketing (Fourth Edition), South-Western College Publishing 7. Thompson, Arthur A. and A. J. Strickland III, 1999, Strategic Management: Concepts and Cases (Eleventh Edition), The McGraw-Hill Companies, Inc. 8. Mishkin, Frederic S., 2001, The Economics of Money, Banking, and Financial Markets (Sixth Edition), Addison Wesley. 9. Ebert, Ronald J. and Ricky W. Griffin, 2000, Business Essentials (Third Edition), Prentice-Hall, Inc. 10. Nickels, William G. et al, 1999, Understanding Business ( Fifth Edition), The McGraw-Hill Companies, Inc. 七、其他说明 大纲修订人： 彭敬 修订日期：2021 年 12 月 大纲审定人： 火敬 审定日期： 2021 年 12 月
