《商务英语阅读1》课程教学大纲 一、课程基本信息 课程代码：16133102 课程名称：商务英语阅读1 英文名称：Reading of Business English Literature I 课程类别：专业方向课 学 时：32 学 分：2 适用对象：商务英语专业、英语专业（国际商务管理）、非英语专业 考核方式：分散考试（笔试） 先修课程：综合英语/大学英语 二、课程简介 本课程是外国语学院商务英语以及英语（国际商务与管理方向）本科学生的专业方 向必修课，同时也作为向全校非英语专业学生开设的选修课。本课程旨在帮助学生了解 管理、财务、国际商务、营销等基本理论和常用术语，并同时提高学生的英语综合水平 特别是阅读商务材料的能力。由于教学对象大多为今后的涉外人才，在本课程中融入社 会主义思想政治教育尤其重要。思政内容将特别体现在中外经济制度和商务实践的比较 研读部分，教学过程中将着重介绍中国特色社会主义的经济制度和商务实践与西方完全 市场经济和自由竞争条件下商务实践的重大区别。通过案例探讨来说明共同富裕、协调 发展优先于个别企业的利益导向原则，以彰显在党中央宏观调控下的社会主义特色市场 经济对中国特殊国情的专适性和优越性 This course is offered to Business English majors (with an International Business orientatiot It is also ntal k tioge nce international business.market etc 三、课程性质与教学目的 通过对指定教材和教师所选材料的阅读、分析、探讨和讲介，在课程结束时，学生 应熟练掌握常用的商务英语词汇和表达法，具备较强的商务英语阅读理解能力。同时， 在有关阅读材料中引入社会主义思想政治教育，培养具有高度政治觉悟和政治素质的复 合型外语人才。 四、教学内容及要求
1 《商务英语阅读I》课程教学大纲 一、课程基本信息 课程代码：16133102 课程名称：商务英语阅读I 英文名称：Reading of Business English Literature I 课程类别：专业方向课 学 时：32 学 分：2 适用对象: 商务英语专业、英语专业 （国际商务管理）、非英语专业 考核方式：分散考试（笔试） 先修课程：综合英语/大学英语 二、课程简介 本课程是外国语学院商务英语以及英语（国际商务与管理方向）本科学生的专业方 向必修课，同时也作为向全校非英语专业学生开设的选修课。本课程旨在帮助学生了解 管理、财务、国际商务、营销等基本理论和常用术语，并同时提高学生的英语综合水平， 特别是阅读商务材料的能力。由于教学对象大多为今后的涉外人才，在本课程中融入社 会主义思想政治教育尤其重要。思政内容将特别体现在中外经济制度和商务实践的比较 研读部分，教学过程中将着重介绍中国特色社会主义的经济制度和商务实践与西方完全 市场经济和自由竞争条件下商务实践的重大区别。通过案例探讨来说明共同富裕、协调 发展优先于个别企业的利益导向原则，以彰显在党中央宏观调控下的社会主义特色市场 经济对中国特殊国情的专适性和优越性。 This course is offered to Business English majors (with an International Business and Management orientation) as a compulsory course. It is also designed as an elective course for all students from specializations other than English. The course is intended to introduce the fundamental knowledge and nomenclature in management, finance, international business, marketing, etc. 三、课程性质与教学目的 通过对指定教材和教师所选材料的阅读、分析、探讨和讲介，在课程结束时，学生 应熟练掌握常用的商务英语词汇和表达法，具备较强的商务英语阅读理解能力。同时， 在有关阅读材料中引入社会主义思想政治教育，培养具有高度政治觉悟和政治素质的复 合型外语人才。 四、教学内容及要求
and Its ts on 济言 经济宫简 境的重要区别，体现中央政府在经 济中的统筹规划，避免盲目竞争，关注民生与企业盈利与创新并重 Lecture outline Busi 1.Definition. Business is buying and selling of goods for profit. Business includes profit-making activities,such as production,distribution,and sale 2.Special terms. Profit is the money that remains after all the expenses are paid. is the primay goal of business activities. Fill in the blanks according to the definition. Profit=(R)-(C） D=(C)-(R) Profit=Revenues-Costs Deficit/Lost=Costs -Revenues 3.Relationship between seller and custo 4.Business is not only an economic activity but also a way of life Economics 1.Differentiate the following words Economical.conomic.conomiz 2.Meaning of"Economics" Original meaning:the management of a household,setting aside a part of one's income for various expenses necessary to sustain a household. 3.Problems in economics. Scarcity:limited/insufficient resources. Nearly all goods and services are scarce. Choice:What output will be produced? How will the goods be produced? For whom will the output be
2 Session 1. General and Specific Environment and Its Constraints on Business 思政内容：指出社会主义市场经济营商环境和西方市场经济营商环境的重要区别，体现中央政府在经 济中的统筹规划，避免盲目竞争，关注民生与企业盈利与创新并重。 Lecture Outline Business 1.Definition. Business is buying and selling of goods for profit. Business includes profit-making activities, such as production, distribution, and sale. 2. Special terms. Profit is the money that remains after all the expenses are paid. To make a profit is the primary goal of all business activities. Fill in the blanks according to the definition. Profit＝(R__ ) －(C__ ) D___＝(C __ ) －(R__) Profit＝Revenues －Costs Deficit/Lost＝Costs －Revenues 3. Relationship between seller and customer 4. Business is not only an economic activity but also a way of life. Economics 1. Differentiate the following words. Economical, economic, economize 2. Meaning of “Economics”. Original meaning: the management of a household, setting aside a part of one’s income for various expenses necessary to sustain a household. 3. Problems in economics. Scarcity: limited/insufficient resources. Nearly all goods and services are scarce. Choice: What output will be produced? How will the goods be produced? For whom will the output be
produced? 4 Definition Economics is the science of how to allocate /divide scarce resources between alternative users. Economics is the science of the production and distribution of wealth. 5.Two branches. Microeconomics:the interplay of supply and demand in competitive markets,deals with small units,including individual companies and small groups of consumers. Macroeconomics:national income and employment,inflation,GNP(Gross National Product),what determines the size of GNP. 6.Famous economists. e questions(if any)listed in the lecture outline Teaching Methods: Lecturing.presentation.discussion.teamwork and case study with the aid of multi-media Session 2.Additional reading:Per Part I 思政内容：个人职业规划与家庭财务规划如何与社会主义经济建设大局相结合，了解国家的长期经济 目标和重点发展领域，让个人的事业发展和家庭财务规划搭上国家发展的快车。 Lecture Outline tem inm How was the author's life as a grad student like?(para.2,page 19) What does the autho learn from the book What is"real wage (th ra page 19) times？(the same para.】
3 produced? 4. Definition. Economics is the science of how to allocate /divide scarce resources between alternative users. Economics is the science of the production and distribution of wealth. 5. Two branches. Microeconomics: the interplay of supply and demand in competitive markets, deals with small units, including individual companies and small groups of consumers. Macroeconomics: national income and employment, inflation, GNP (Gross National Product), what determines the size of GNP. 6. Famous economists. Home Assignments: Review the questions (if any) listed in the lecture outline. Teaching Methods: Lecturing, presentation, discussion, teamwork and case study with the aid of multi-media Session 2. Additional Reading: Personal Finance – Part I 思政内容：个人职业规划与家庭财务规划如何与社会主义经济建设大局相结合，了解国家的长期经济 目标和重点发展领域，让个人的事业发展和家庭财务规划搭上国家发展的快车。 Lecture Outline Why do people change their priorities as time elapses? (para.3, page 18) How does the author differ from other people in terms of spending money? (para. 4, page 18) How was the author’s life as a grad student like? (para. 2, page 19) What does the author learn from the book “Your Money or Your Life”? (para.4, page 19) What is “real wage”? (the same para.) What does it mean by paying for one’s house 3 times? (the same para.)
A皮hebok Why is middle class weighed down?(para 3. page 20) Please differentiate "assets"and"liabilities" (the same para. The advantages and disadvantages of a savings account?(para.4,page 20) The concept of "compounding (the same para) What is active incom financial independence? passive income,and Please give a summary of PartI Home Assignments: Review the questions(ifany)listed in the lecture outline. Session 3.Government Intervention and Economic Systems 明对违规企业的您罚要和当地的就业和少数民族地区的社会稳定相结合” ：调和附在经济调节和吝地区均 衡发展中的重要作用。以实际案例（奶粉事件）来说 Lecture Outline 1.Definition. Systems:sets of rules,different ways An economic system is a basic set of rules for allocating a society's (limited)resources properly (in order to satisfy everyone's needs, provide people with the goods services they 3.Disadvantages of different economic systems Capitalism:not responsive to the needs of the old,disabled, not protect the environment (Solution:government control) Socialism and communism:not create enough 4
4 How was the author changed by the book “Rich Dad, Poor Dad”(para.2, page 20) Why is middle class weighed down? (para. 3, page 20) Please differentiate “assets” and “liabilities” (the same para.) The advantages and disadvantages of a savings account? (para. 4, page 20) The concept of “compounding” (the same para.) What is active income, passive income, and financial independence? Please give a summary of Part I. Home Assignments: Review the questions (if any) listed in the lecture outline. Teaching Methods: Lecturing, presentation, discussion, teamwork and case study with the aid of multi-media Session 3. Government Intervention and Economic Systems 思政内容：强调党和政府在经济调节和各地区均衡发展中的重要作用。以实际案例（奶粉事件）来说 明对违规企业的惩罚要和当地的就业和少数民族地区的社会稳定相结合。 Lecture Outline 1.Definition. Systems: sets of rules, different ways An economic system is a basic set of rules for allocating a society’s (limited) resources properly (in order to satisfy everyone’s needs, provide people with the goods and services they want). 2. Classification. 3. Disadvantages of different economic systems Capitalism: not responsive to the needs of the old, disabled, elders; not protect the environment (Solution: government control) Socialism and communism: not create enough
jobs and or wealth to keep economies growing fast enough The global trend is a blend of free-market economy (capitalism)and planned economy （(socialism）. 3.Economic forces affecting busines Two forces dominate the operation of any free market. Competition Supply and demand 4.Competition Perfect /pure competition:equal size,same product.freely.well-informed Imperfect competition: Oligopoly-some industries are in the hands of a Monopoly-only one firm is in the industry (funeral.water.gas) Functions of competition Price-keep dowr efficiency-improve.reduce costs quality-promote innovation-encourage 5.Supply and demand Supply:something provided by producers Demand:something demanded by customers Theory of supply and demand Role of Government in Business 1.Enforcing laws and regulations. 2.Fostering competition 3.Contributing to social and economic stability. Inflation:steady rise in the prices of goods and services Disinflation:steady decline in the prices of goods and services. CPI:consumer price index Spending for public good Home Assignments: 5
5 jobs and or wealth to keep economies growing fast enough. (solution: privatization) The global trend is a blend of free-market economy (capitalism) and planned economy (socialism). 3.Economic forces affecting business Two forces dominate the operation of any free market. Competition / Supply and demand 4. Competition Perfect /pure competition: equal size, same product, freely, well-informed Imperfect competition: Oligopoly- some industries are in the hands of a few sellers (car, plane, beer) Monopoly-only one firm is in the industry (funeral, water, gas) Functions of competition: Price-keep down efficiency-improve, reduce costs quality-promote innovation-encourage 5.Supply and demand Supply: something provided by producers Demand: something demanded by customers Theory of supply and demand Role of Government in Business 1. Enforcing laws and regulations. 2. Fostering competition. 3. Contributing to social and economic stability. Inflation: steady rise in the prices of goods and services. Disinflation: steady decline in the prices of goods and services. CPI: consumer price index Spending for public good. Home Assignments:
Review the questions(ifany)listed in the lecture outline. P sentation,discussion,teamwork and case study with the aid of multi-media 盖加者吸R和a黄 明个八职业规划与家底财务规划如何与社会主义经 Lecture outline What does it mean by saying "It isn't rocket science that sweating the small stuff is important"(para.1,page 21) What does"food as fuel"imply?(para 1,page 21) How much page 21) Please interpret the statement"Still my saving afer tax wage income is around bumps up t Pease analyse the grammatical structure of the emperate climate"(para,page) What is your understanding on the statement "In terms of quality I live somewhat above the ordinary consumer class standard of living own m S but is quite came an acad ner and wa American society?(para.1,page 23) 6
6 Review the questions (if any) listed in the lecture outline. Teaching Methods: Lecturing, presentation, discussion, teamwork and case study with the aid of multi-media Session 4. Additional Reading: Personal Finance – Part II 思政内容：延续Session 2的内容，用更多事例来说明个人职业规划与家庭财务规划如何与社会主义经 济建设大局相结合，了解国家的长期经济目标和重点发展领域，让个人的事业发展和家庭财务规划搭 上国家发展的快车。 Lecture Outline What does it mean by saying “It isn’t rocket science that sweating the small stuff is important” (para.1, page 21) What does “food as fuel” imply? (para. 1, page 21) How much of the after-tax wage does the author spend on improving himself? (para. 3, page 21) Please interpret the statement “Still my savings rate on my after tax wage income is around 40% which my passive income bumps up to almost 80%”. (para.3, page 21) Please analyse the grammatical structure of the sentence “I experimented one winter with whether I could do without heating in a temperate climate.” (para.1, page 22) What is the important message conveyed in paragraph 1 and 2, page 22? What is your understanding on the statement “In terms of quality I live somewhat above the ordinary consumer class standard of living since I own more luxury items but in terms of quantity my life style is quite a bit below.” (para. 2, page 22) Based on the information contained in the fact that “I became an academic researcher and was now making about as much as a state trooper or a long haul trucker”, what can you infer about American society? (para. 1, page 23)
What is the advantage of not going to college? (para 2.page 23) What is your understanding on the statemen nav and 10 h arcane details that are interesting to maybe on 5 or 10 people in the world probably sound 6 page 23) a great accomplishmer Home Assignments: Review the questions(if any)listed in the lecture outline Teaching Methods: Lecturing.presentation.discussion.teamwork and case study with the aid of multi-media Session 5.structural issues of business and organizational designin 思政内容：以 央企、事业单位的党委和行政双科层结构为案例进行分析，突显党委领导下的行 政首长负责制的优越性，以说明行政考核体系之外的书记的存在，可以避免行政首长在日常管理事务 中过度业绩导向的倾向和过度西化的绩效评价方式，对组织中的弱势群体起到了 一定的保护作用，对 社会大局的稳定和谐做出了不可磨灭的贡献。 Lecture Outline Classifications of Business Organization ways of classification The first classification- by industry sector service business goods-producing business service business:finance insurance ra other services like banking goods-producing business:manufacturing construction mining agriculture Second classification----by the ownership of firms:three basic forms of business and other types Sole proprietorship
7 What is the advantage of not going to college? (para. 2, page 23) What is your understanding on the statement “For those who have their heads and hands screwed on right, spending up to 10 years in the educational system just to learn how to research arcane details that are interesting to maybe only 5 or 10 people in the world probably sounds crazy as well whereas building a beautiful house is a great accomplishment.” (para. 2, page 23) Home Assignments: Review the questions (if any) listed in the lecture outline. Teaching Methods: Lecturing, presentation, discussion, teamwork and case study with the aid of multi-media Session 5. Structural Issues of Business and Organizational Designing 思政内容：以国企、央企、事业单位的党委和行政双科层结构为案例进行分析，突显党委领导下的行 政首长负责制的优越性，以说明行政考核体系之外的书记的存在，可以避免行政首长在日常管理事务 中过度业绩导向的倾向和过度西化的绩效评价方式，对组织中的弱势群体起到了一定的保护作用，对 社会大局的稳定和谐做出了不可磨灭的贡献。 Lecture Outline Classifications of Business Organization Two ways of classification: The first classification---- by industry sector: service business & goods-producing business service business: finance & insurance transportations & utilities wholesale & retail trade other services like banking goods-producing business: manufacturing construction mining agriculture Second classification -----by the ownership of firms: three basic forms of business and other types Sole proprietorship
Partnership Other types :Joint Venture, Technical Partnership,Syndicate,Cooperative,and Franchise Here:The form of organization means the type of ownership The main differences between the types of ownership are in their ability to raise capital, the size and the continuty of the enter rise,the disposition of profits,and the legal obligations in the event of bankruptcy Sole proprietorship Definition Sole means single,and the proprietor is the owner. a sole proprietorship is a business owned and usually managed by just one person who is responsible for its debts although it may have many employees. Advantages: Ease of Establishment;Independence, Flexibility:Secrecy.Pride of Ownership;Tax Advantages Disadvantages Limited Potential for Profitability;Management Problems,Financial Problems,Unlimited Liability: Overwhel ing Time Commitmen Few Fringe Benefit Limited Growth;Limited Life Partnership Definition: A partnership is a legal association of two or more persons in a business,as co-owners of that business Three key elements (1)common ownership; (2)shared profits and losses, (3)the right to participate in managing the 8
8 Partnership Corporation Other types :Joint Venture, Technical Partnership, Syndicate, Cooperative, and Franchise. Here: The form of organization means the type of ownership . The main differences between the types of ownership are in their ability to raise capital, the size and the continuity of the enterprise, the disposition of profits, and the legal obligations in the event of bankruptcy. Sole proprietorship Definition Sole means single, and the proprietor is the owner. A sole proprietorship is a business owned and usually managed by just one person who is responsible for its debts, although it may have many employees. Advantages: Ease of Establishment; Independence; Flexibility; Secrecy; Pride of Ownership; Tax Advantages Disadvantages: Limited Potential for Profitability; Management Problems; Financial Problems; Unlimited Liability; Overwhelming Time Commitment; Few Fringe Benefit Limited Growth; Limited Life Partnership Definition： A partnership is a legal association of two or more persons in a business, as co-owners of that business. Three key elements: (1) common ownership; (2) shared profits and losses; (3) the right to participate in managing the
operations of the business Three types of partnerships (1)general partnerships (2)limited partnerships (3)master limited partnerships Some terms:a general partner,a limited mited liability Major elements in a partnership agreement Advantages: Profit Potential;Incentives for Talented Employees,Shared Management Legal Advantage:Financial Advantage:Longer Survival Disadvantages Unlimited Liability,Interpersona Problems. Management Difficulties Difficult to Terminate;Life Span Corporation Definition A corporation is a body formed and authorized by law to act as a single person although constituted by one or more owed with various rightsand duties To form a corporation,at least three incorporators /shareholders/stockholders are needed How to Incorporate 1.Consult an experienced lawyer; 2.Select a location in which to incorporate: 3.File articles of incorporation and Home Assignments: Review the questions (if any)listed in the lecture outline Teaching Methods Lecturing.presentation,discussion,teamwork and case study with the aid of multi-media
9 operations of the business Three types of partnerships: (1) general partnerships (2) limited partnerships (3) master limited partnerships Some terms: a general partner, a limited partner, limited liability, unlimited liability How to form a partnership Major elements in a partnership agreement: Advantages: Profit Potential; Incentives for Talented Employees; Shared Management Legal Advantage; Financial Advantage; Longer Survival Disadvantages: Unlimited Liability; Interpersonal Problems; Management Difficulties Difficult to Terminate; Life Span Corporation Definition: A corporation is a body formed and authorized by law to act as a single person although constituted by one or more persons and legally endowed with various rights and duties. To form a corporation, at least three incorporators /shareholders/ stockholders are needed How to Incorporate 1. Consult an experienced lawyer; 2. Select a location in which to incorporate; 3. File articles of incorporation and corporate by laws. Tax Problems Home Assignments: Review the questions (if any) listed in the lecture outline. Teaching Methods: Lecturing, presentation, discussion, teamwork and case study with the aid of multi-media
al Fin 0n 目的不只是减少支出，增加投资资金，更重要 减少不必要的消费有利于降低碳排放、实现碳中和，实践习总书记提出的“金山银山不如绿水 What are the advantages of minimizing your belongings and not exceeding airline luggage allowance?(para.3,page 23) a messenger bag ith? What is"payday loan What can we infer about rice as a food in the abou it a little,you have choices"(para 2.page 24) or's wif renting rather than Please paraphrase "since the house had been (para 3,page 24) What is"sparton diet"?(para.4,page 24) le paragraph(para4. ra.I,page25) What is the implication of"You generally get s you buy usec anything for the furniture that did not come with them? Please illustrate (give an example)that buying ge 25) on costs are 10
10 Session 6. Additional Reading: Personal Finance – Part III 思政内容：延续Session 4，本节重点在介绍极简主义，目的不只是减少支出，增加投资资金，更重要 的是，减少不必要的消费有利于降低碳排放、实现碳中和，实践习总书记提出的“金山银山不如绿水 青山”。 Lecture Outline What are the advantages of minimizing your belongings and not exceeding airline luggage allowance? (para.3, page 23) Please paraphrase “hauling a messenger bag over to…” (para. 1, page 24) What’s my boss’s eating habit? What kind of bank the author used to be banking with? What is “payday loan”? What can we infer about rice as a food in the western countries? What lesson did the author learn about money? What does it mean by saying “if you can rough it a little, you have choices”(para. 2, page 24) In terms of personal finance, what kind of woman is the author’s wife? What are the advantages of renting rather than buying, and living close to work? Please paraphrase “since the house had been empty for a couple of years prior everything and I do mean everything started failing in short succession just after we moved in” (para.3, page 24) What is “sparton diet”? (para.4, page 24) Please paraphrase this whole paragraph (para.4, page 24---para.1, page 25) What is the implication of “You generally get what you pay for unless you buy used”? What’s your unerstanding of “freecycle”? Why does the author think that they did not pay anything for the furniture that did not come with them? Please illustrate (give an example) that buying used often means that depreciation costs are fully factored in. (para.2, page 25)