SJQU-QR-JW-033(A0) 【国际商务英语能力训练】 (International Business English Training 1. Basic information Course code:【2060478】 Course credits:【2】 Major: [International trade and business] Characteristic of the course:【◎ Department Compulsory Courses】 School: Department of International trade and business, Business School Teaching Materials and Textbook Textbook Success with BEC Students Book Vantage. John Hughes. Economic Science Press 2018】 Bibliography Success with BEC Workbook Vantage, Dummett, P, Economic Science Press, 2018 Model Business Letters, Emails Other Business Documents, Shirley Taylor, Foreign language Teaching and Research Press. 2014 Communicating in Business English, He Guangming, Shanghai Educational Publishing House 013】 Online learning Website url httpselearninggench.edu.cn:8443/webapps/blackboard/content/listContenteditableisp tent id= 202826 1 &course id= 25488 1 Preface Course: College English (1) 2020229(4) College English (2)2020230(4) College English( (3) 2020231(4): College English((4)2020015(4)I 2. Course description In every industry, there is a gap between the English language skills required at work and the English skills that employees have. In this course, Students will learn to effectively deliver a presentation, voice modulation techniques, accurate report writing, powerful body language, how to speak in a neutral accent and effective communication skills-verbal, non-verbal and written. At the end of this course, Students will be able to confidently deliver effective presentations to colleagues, seniors and international clients. Also, Students will be able to write Emails reports that impress managers and clien 3. Suggestion for Choice of the course This course is suited for senior students who want to work in the international business related industry after graduation. Knowledge in basic English is required 4. The Correlation of Curriculum and graduation Requirements Graduation Requirements Relation LOll: Be able to understand and respect others' views and values, can
【国际商务英语能力训练】 【International Business English Training】 1. Basic Information Course Code：【2060478】 Course Credits：【2】 Major：【International trade and business】 Characteristic of The Course：【◎Department Compulsory Courses】 School：Department of International trade and business, Business School Teaching Materials and Textbooks： Textbook【Success with BEC Student’s Book Vantage, John Hughes, Economic Science Press, 2018】 Bibliography【Success with BEC Workbook Vantage, Dummett，P, Economic Science Press, 2018 Model Business Letters,Emails & Other Business Documents,Shirley Taylor，Foreign language Teaching and Research Press, 2014 Communicating in Business English, He Guangming, Shanghai Educational Publishing House, 2013】 Online Learning Website URL： https://elearning.gench.edu.cn:8443/webapps/blackboard/content/listContentEditable.jsp?con tent_id=_202826_1&course_id=_25488_1 Preface Course：【College English（1）2020229（4）；College English（2）2020230（4）； College English（（3）2020231（4）；College English（（4）2020015（4）】 2. Course Description In every industry, there is a gap between the English language skills required at work and the English skills that employees have.In this course, Students will learn to effectively deliver a presentation, voice modulation techniques, accurate report writing, powerful body language, how to speak in a neutral accent and effective communication skills -verbal, non-verbal and written. At the end of this course, Students will be able to confidently deliver effective presentations to colleagues, seniors and international clients. Also, Students will be able to write Emails & reports that impress managers and clients. 3. Suggestion for Choice of the Course This course is suited for senior students who want to work in the international business related industry after graduation. Knowledge in basic English is required 4. The Correlation of Curriculum and Graduation Requirements Graduation Requirements Relation LO11 ： Be able to understand and respect others' views and values, can ● SJQU-QR-JW-033（A0）
communicate effectively with colleagues, seniors and international clients in both verbal non-verbal way, and establish, maintain and develop a friendly LO21: Collect, analysis, discuss and practice data of new knowledge, new processes, new technologies, new materials in the field of international trade and business, complete the autonomous learning and application of knowledge according to job needs and social needs LO31: Knowledge of international trade in goods: be able to use nternational trade expertise, theory and relevant laws and pra actices develop international market, establish business relationship with target customers, sign international trade contracts, and eventually complete the performance of the contracts LO32 Knowledge of international trade in service: be able to use the elevant policies and regulations in the field of international service trade to help decision making in exploring new markets for the government and LO33: International business negotiation ability: be able to collect negotiation strategies and skills to strive for cooperation and achieve the goal on the basis of equality and mutual benefit. LO34: Econometric analysis ability: be able to preliminarily describe and analyze the actual economic problems qualitatively and quantitatively, and predict the economic development trend based on the understanding of the economic behavior, model and the interrelationship between variables LO35: Foreign exchange and commodity risk prevention consciousness be able to identify foreign exchange risk, transaction risk and capital risk in international trade. and take reasonable measures to maximize risk LO41: Obey the discipline, keep the faith and keep the responsibility; apt to the change of the environment, have the ability to resist setbacks and stress. ("responsibility"is one of the contents of our school motto LO5 1: Maintain good cooperation with the group and become an active member in the group be good at bringing forth new ideas from innovative thinking and using knowledge and practice LO61: Has a certain information literacy, good at collecting information, and can use information technology to solve problems in the work LO71: Willing to serve others, serve enterprises, serve the society, be enthusiastic, loving and grateful,(gratitude, reward and love)is one of our school motto LO8 1: Has the basic ability to express communication and cross-cultural understanding in foreign languages, and has the awareness of international competition and cooperation LO=Learning Outcomes
communicate effectively with colleagues, seniors and international clients in both verbal & non-verbal way, and establish, maintain and develop a friendly and sustainable business relationship. LO21：Collect, analysis, discuss and practice data of new knowledge, new processes, new technologies, new materials in the field of international trade and business, complete the autonomous learning and application of knowledge according to job needs and social needs. LO31 ： Knowledge of international trade in goods: be able to use international trade expertise, theory and relevant laws and practices to develop international market, establish business relationship with target customers, sign international trade contracts, and eventually complete the performance of the contracts. LO32 ： Knowledge of international trade in service: be able to use the relevant policies and regulations in the field of international service trade to help decision making in exploring new markets for the government and enterprises. LO33 ： International business negotiation ability: be able to collect customer information through different channels and use proper negotiation strategies and skills to strive for cooperation and achieve the goal on the basis of equality and mutual benefit. ● LO34：Econometric analysis ability: be able to preliminarily describe and analyze the actual economic problems qualitatively and quantitatively, and predict the economic development trend based on the understanding of the economic behavior , model and the interrelationship between variables. LO35：Foreign exchange and commodity risk prevention consciousness: be able to identify foreign exchange risk, transaction risk and capital risk in international trade, and take reasonable measures to maximize risk prevention capacity. LO41: Obey the discipline, keep the faith and keep the responsibility; adapt to the change of the environment, have the ability to resist setbacks and stress. ("responsibility" is one of the contents of our school motto) LO51: Maintain good cooperation with the group and become an active member in the group; be good at bringing forth new ideas from innovative thinking and using knowledge and practice. LO61: Has a certain information literacy, good at collecting information, and can use information technology to solve problems in the work. LO71: Willing to serve others, serve enterprises, serve the society, be enthusiastic, loving and grateful, (gratitude, reward and love) is one of our school motto. LO81: Has the basic ability to express communication and cross -cultural understanding in foreign languages, and has the awareness of international competition and cooperation. ● LO=Learning Outcomes
5. Course Objectives/Course Expected Learning Outcomes Expected Course Objectives Teaching and (Detailed Expected Learning Outcomes Learning Outcomes) Methods Methods written reports effectively in Lecture Seminar English in business- related v Class √ Group LOIN I customers and colleagues, and v in English. v Class n environment. discussion I. Understand the needs of Group participation learning respond correctly Be able to analyze market micro-and macro- environment, understand Lecture LO33 dvertisement, report and Class discussion Business business plan based on English. customer information Lecture Be able to listen read write Seminar ˇ Group LO8I and speak english effectively analysis v Class in the business-related field participation 6. Course Content Unit I Ways of working Theory class hour: 2 Teaching content 1.2 Making contacts 3 Speaking Test: Part One Knowledge Requirements: 1) Discuss and compare different ways of working 2) Understand job responsibilities of different positions in the company Ability Requirements 1) be able to use proper English sentence patterns and vocabulary to describe work content and b responsibilities 2) Be able to use proper English sentence patterns and vocabulary to communicate with others Teaching Difficulties. ob responsibilities; email writing
5. Course Objectives / Course Expected Learning Outcomes No. Course Expected Learning Outcomes Course Objectives （Detailed Expected Learning Outcomes） Teaching and Learning Methods Assessment Methods 1 LO11 I.Be able to make oral and written reports effectively in English in business- related environment; II. Understand the needs of customers and colleagues, and respond correctly. Lecture. Seminar. Class discussion in English. Group learning. Group presentation. Class participation. 2 LO33 Be able to analyze market micro-and macroenvironment, understand customer demand and write advertisement, report and business plan based on business background and customer information corrected. Lecture. Seminar. Class discussion in English. Group presentation. Business Report 3 LO81 Be able to listen, read, write and speak english effectively in the business-related field. Lecture. Seminar. Case analysis. Group presentation. Class participation. 6. Course Content Unit 1 Ways of working Theory class hour: 2 Teaching content 1.1 Ways of working 1.2 Making contacts 1.3 Speaking Test: Part One Knowledge Requirements： 1) Discuss and compare different ways of working 2) Understand job responsibilities of different positions in the company Ability Requirements: 1) be able to use proper English sentence patterns and vocabulary to describe work content and job responsibilities 2) Be able to use proper English sentence patterns and vocabulary to communicate with others by email Teaching Difficulties: Job responsibilities ; email writing
Unit 2 Company Theory class hour: 2 Teaching content 2. 1 Company benefits 2.2 Presenting your company 2.3 Reading Test: Part Five 2.4 Writing Test: Part One Knowledge Requirements 1) Understand different company benefits and incentives 2) Grammar: past tense Ability Requirements 1) Be able to start a conversation 2) Be able to write a business correspondence Teaching Difficulties: company benefits, business correspondence Unit 3 Starting a business Theory class hour: 2 Practice hour: 6 Teaching 3. 1 Starting a business 3.2 Leaving and taking messages 3.3 Listening Test: Part One Knowledge Requirements 1) Understand different types of business 2) Grammar: will and the future Ability Require 1) Be able to taking notes and message 2) Be able to plan a seminar and discuss a schedule Teaching Difficulties: Different types of business; Taking notes Unit 4 Advertising Theory class hour: 2 Practice hour: 4 4. 1 Advertising 4.2 Delegating 4.3 Reading Test: Part Fou Knowledge Requireme 1) Understand different types of advertising 2) Grammar: Modal Ability Requiremen 1) Be able to delegate work to others 2) Be able to write business reports Teaching Difficulties: types of advertising, business reports Unit 5 The workplace Theory class hour: 2 Teaching conter 5. 1 The workplac 5.2 Participating in a meeting 5.3 Speaking Test: Part Two Knowledge Requirements:
Unit 2 Company Theory class hour: 2 Teaching content 2.1 Company benefits 2.2 Presenting your company 2.3 Reading Test: Part Five 2.4 Writing Test: Part One Knowledge Requirements： 1) Understand different company benefits and incentives 2) Grammar: past tense Ability Requirements: 1) Be able to start a conversation 2) Be able to write a business correspondence Teaching Difficulties: company benefits; business correspondence Unit 3 Starting a business Theory class hour: 2 Practice hour:6 Teaching content 3.1 Starting a business 3.2 Leaving and taking messages 3.3 Listening Test: Part One Knowledge Requirements： 1) Understand different types of business 2) Grammar: will and the future Ability Requirements: 1) Be able to taking notes and message 2) Be able to plan a seminar and discuss a schedule Teaching Difficulties: Different types of business; Taking notes Unit 4 Advertising Theory class hour: 2 Practice hour:4 Teaching content 4.1 Advertising 4.2 Delegating 4.3 Reading Test: Part Four Knowledge Requirements： 1) Understand different types of advertising 2) Grammar: Modal Ability Requirements: 1) Be able to delegate work to others 2) Be able to write business reports. Teaching Difficulties: types of advertising; business reports Unit 5 The workplace Theory class hour: 2 Teaching content 5.1 The workplace 5.2 Participating in a meeting 5.3 Speaking Test: Part Two Knowledge Requirements：
1) Can describe different workplaces 2) Grammar: direct speech vs reported speecl Ability Requirements 1) Be able to report on a meeting and participate in a meeting 2) Be able to write minutes of a meeting eaching Difficulties: direct speech vs reported speech Unit 6 Recruitment Theory class hour: 2 Practice hour 6.1 Recruitment 6.2 Emailing 6. 3 Reading Test: Part Two Knowledge Requirements 1) Understand different employment issues 2) Grammar: Passive Ability Requirements 1) Be able to introduce yourself Successfully 2) Be able to write a winning C Teaching Difficulties: CV. Self-introduction Unit 7 Selling Theory class hour: 2 Practice hour: 2 7. 1 job qualities 7.2 Selling 73 Reading Test: Part One Knowledge Requirements 1) Understand different job similarities and difference 2) Understand different selling techniques Ability Requirements 1) Be able to conduct a sale saton 2) Be able to write a sales proposal Teaching Difficulties: sales proposal Unit 8 Training Theory class hour: 2 Teaching conter 8.2 Showing you're listening 8.3 Listening Test: Part Two Knowledge Requirements 1) Grammar: -ing form and infinitive Ability Requirements 1) Be able to assess training needs 2) Be able to respond to a letter of complaint; and write a letter of complaint eaching Difficulties: Different training needs, letter of complaint
1) Can describe different workplaces 2) Grammar: direct speech vs reported speech Ability Requirements: 1) Be able to report on a meeting and participate in a meeting 2) Be able to write minutes of a meeting Teaching Difficulties: direct speech vs reported speech Unit 6 Recruitment Theory class hour: 2 Practice hour:4 Teaching content 6.1 Recruitment 6.2 Emailing 6.3 Reading Test: Part Two Knowledge Requirements： 1) Understand different employment issues. 2) Grammar: Passive Ability Requirements: 1) Be able to introduce yourself Successfully 2) Be able to write a winning CV Teaching Difficulties: CV; Self-introduction Unit 7 Selling Theory class hour: 2 Practice hour:2 Teaching content 7.1 job qualities 7.2 Selling 7.3 Reading Test: Part One Knowledge Requirements： 1) Understand different job similarities and differences. 2) Understand different selling techniques Ability Requirements: 1) Be able to conduct a sales conversation 2) Be able to write a sales proposal Teaching Difficulties: sales proposal Unit 8 Training Theory class hour: 2 Teaching content 8.1 Training 8.2 Showing you're listening 8.3 Listening Test: Part Two Knowledge Requirements： 1) Grammar: -ing form and infinitive Ability Requirements: 1) Be able to assess training needs 2) Be able to respond to a letter of complaint; and write a letter of complaint. Teaching Difficulties: Different training needs; letter of complaint
7. In-Class Experiment and Basic requirements Experiment Main Content of the Experiment Experiment ExperimentNotes H Be able to write cv and make a cenar I simulation: English well-planned, succinct, targeted 4 class hours Co ehensive Interview ntroduction based on different job requirements in English Imagine a product, int 2 Product Launch sell it to your classmates in 6 class hours Comprehensive Write a complete set of english udIng Company Background Business Rep 6 class hours Comprehensive Marketplace Analysis, Product Description, The Business Strategy, Marketing and sales and 8. Grading Policy No of the Grading Learni Exams and assignments Percentage Computation evaluated Class Participation (Including Classroom questioning, Lo11/o33/Lo81 Class Discussion, Attendance) Scenario simulation: English Interview 20% Lo11/o33/Lo81 Product Launch 20 LO33/o81 Business Report 40% Lo11/o33/Lo81 Instructor: Zhu Hui Georg Oexle Date: August 27. 2021 Date: August 27 2021
7. In-Class Experiment and Basic Requirements No. Name of Experiment Main Content of the Experiment Experiment Hours Experiment Type Notes 1 Scenario simulation: English Interview Be able to write CV and make a well-planned, succinct, targeted introduction based on different job requirements in English. 4 class hours Comprehensive 2 Product Launch Imagine a product, introduce and sell it to your classmates in English. 6 class hours Comprehensive 3 Business Report Write a complete set of English business report including Company Background, Marketplace Analysis,Product Description,The Business Strategy,Marketing and Sales and etc. 6 class hours Comprehensive 8. Grading Policy Grading Computation Exams and Assignments Percentage No. of the Learning Outcomes evaluated X1 Class Participation （Including Classroom questioning, Class Discussion , Attendance） 20% LO11/LO33/LO81 X2 Scenario simulation: English Interview 20% LO11/LO33/LO81 X3 Product Launch 20% LO33/LO81 X4 Business Report 40% LO11/LO33/LO81 Instructor： Zhu Hui Georg Oexle Dean’s signature: Date：August 27, 2021 Date：August 27, 2021
